Why do people do what they do? What forces are behind their actions? If you know someone who gets up every morning and goes to the gym, do you think they only do it because they know it’s good for them, or is there an ulterior motive of some kind of reward?
There can be many reasons why people do things. Motivation, however, is the biggest factor that influences people’s actions. Sometimes people do things for the sheer happiness or thrill it brings. Because we naturally feel satisfied by doing it (intrinsic motivators). And sometimes, people are motivated to do things because of what they are going to receive as a reward for doing it (extrinsic motivators).
What does this have to do with businesses, you might ask?
These nuances of human psychology can have a huge impact on businesses. Understanding what your users are motivated by – be it your employees, partners or customers – can go a long way in designing precise motivation and engagement plans that drive better business results.
However, it is easier said than done.
Understanding when to push users with rewards, bonuses, prizes etc. or when to pull users using their desire to achieve something is one of the biggest challenges that face businesses globally.
Though there are plenty of technologies available in the market, what is truly needed is a technology solution that helps you motivate your users inside-out, i.e., both intrinsically and extrinsically.
Xoxoday (pronounced “zo-zo-day”) is helping business leaders across the globe address this exact challenge. Founded in the year 2012 by Manoj Agarwal, Abhishek Kumar, Sumit Khandelwal and Kushal Agrawal, Xoxoday offers a powerful platform for organizations to align their users with motivation triggers – both extrinsic and intrinsic – and achieve tangible business outcomes. Be it employee rewards and recognition, channel sales incentives or consumer promotions, Xoxoday is a one-stop-shop for all.
“There is a lack of holistic solutions to motivate and engage users, be it employees, sales agents, channel partners or even consumers. And Xoxoday addresses this gap”, believes Manoj. “And, that’s why we believe that we are uniquely positioned to tap growth.”
Xoxoday’s robust technology platform comprises 3 highly scalable, easy to use, plug-n-play products:
Empuls is a holistic employee engagement platform that enables organizations to connect with the employees, align them to the organization’s shared values, motivate them, and reinforce positive behaviours to build a truly engaged culture. HR leaders, CHROs, and CXOs can effortlessly execute key activities such as award workflows, budget automation, and industry-endorsed real-time surveys with Empuls.
Not just that, the platform helps users to appreciate and reward their team members with points that can be redeemed through gift vouchers and experiences. Through Empuls, organizations can ensure continuous feedback and improvement throughout the employee lifecycle through real-time surveys, plan data-driven employee engagement activities, and fine-tune their action plan to improve the eNPS.
Plum is a digital rewards automation platform that helps business leaders digitize and automate rewards/ incentives/gifting/loyalty programs for employees, channel partners, or consumers.
Xoxoday Plum’s comprehensive catalog makes it a hit with employees, customers, prospective customers, clients, and partners since it gives them the flexibility to choose a reward that best matches their needs and expectations. At the same time, it enables organizations to implement rewards, incentives, and beneﬁts programs at scale with ease and in tune with their business goals. Organizations get to define what user behavior they want to reinforce and set up custom triggers to run reward programs.
Compass is a platform for the gamification of incentives to effectively engage their distributors, retailers, channel partners, sales agents, and the ‘gig workforce’. The platform can automate error-free payouts and commissions in order to minimize delays. With tools for program design, target-setting, communications, incentive selection, fulfillment, and program analytics, Xoxoday Compass can help teams manage incentive programs from start to finish.
Compass tracks positive behavioral metrics (like tenure, quality, training, etc.) and aligns these metrics with goal-oriented KPIs, including sales quotas, completed tasks, and the number of deliveries. Organizations can custom define behaviors, milestones, and performance thresholds within the incentive rules engine.
Within the platform, teams can create interest groups and communities where conversations, announcements, and updates can be shared. Groups can be customized using user permissions, sharing, tagging, and auto-join settings. A custom predictive analytics dashboard is also available where team managers can track ROI, program participation, regional/team performance, sales leader data, earning trends, and more.
The enterprise-class product suite of Xoxoday is known for its banking-grade security and support for hybrid deployment capabilities. The platforms have been designed in such a way that they can be seamlessly integrated with a wide range of platforms including HRMS, Marketing Automation, Survey Platforms, CRM, Payment Gateways, etc. to further drive business efficiency. These integrations are extremely powerful and have been empowering businesses to create a harmonious technology stack that drives meaningful interactions while delivering personalized user experiences.
“The integration capabilities eliminate the larger challenge of disconnected and siloed data when organizations begin using an increasing number of tools and technologies,” says Manoj Agarwal, Co-founder at Xoxoday.
Business leaders of more than 700+ organizations globally trust Xoxoday to engage, communicate and reward their employees, salesforce, partners, and consumers. Not just that, through the ups and downs, we at Xoxoday have also added some feathers to our cap. We have been recognized as ‘Best Tech-HR platform by People Matters’, ‘Top 50 Fastest-Growing Tech-companies by Deloitte’, ‘Top 10 SaaS start-ups by Oracle’ and ‘top 100 SME by Govt. of India’.
Connect with us now to know more about how Xoxoday can help engage, communicate and reward your employees, channel partners and consumers.