If yours is a company that focuses chiefly on offering tech services or products, it’s a “tech business.” In the modern context, technology refers essentially to electronics-based tech such as digital electronics, internet-related services, software, eCommerce, etc.
The American tech industry employs more than 12 million people with an estimated $1.9 trillion economic output. Within this giant industry that represents 10% of the national economy, software developers and web developers are the fastest growing sector.
The leading tech jobs include software and web developers, cybersecurity and systems analysts, network administrators, computer support and architects and database admins.
With many of the colossal tech firms having their offices close to each other, tech districts have been established across the world in certain locations.
There are more than 500,000 tech companies in the US and if you don’t want yours to be lost in the crowd, your website is one of the things that could set you apart in this melee. You need professional tech website design to stay in the game and win it.
Why It’s Important
Just as a brick-and-mortar store’s frontage and signage give visitors and customers their very first impression of what’s on offer, your tech business website plays the same role.
Studies show that it takes a viewer/visitor just 0.05 seconds to form an impression of a website, and make a decision about whether it is worth staying there and exploring or leaving for another one.
A Google study reported that while the visual appeal was important, websites that were less visually complex and showed a high rate of alignment with their category of business were judged to be more appealing.
That means your tech website must fulfill the expectations of the visitor/viewer. Research has also focused on the eye-movements of viewers and discovered that within the first 2.6 seconds the eyes focus on the area of the website that influences first impressions the most. Nearly 90% of first impressions are design-oriented.
The main areas that viewers/visitors to a website are typically interested in include:
- Your company logo
- Navigation menu
- Search box
- Primary image on the website
- Written content
- Content at the bottom of the page
An overall first impression can boost the positive experience, keep the visitor engaged, entice them to explore further, get them interested in your products/services and ultimately channel them into a purchase. 38% of customers will not engage with websites that have unattractive design and more than 90% report that they would reject/mistrust a website if it is badly designed.
What visitors typically hate about websites is the unfamiliar layout, complex visuals and fonts, poor navigation, too many pop-up ads, slow loading, text overload, and poor content. An overly corporate look and feel can also put people off unless it is presented in a subtle and attractive way.
Tech Business Website Must-Haves
The right website is your 24x7x365 marketing department that stays open day and night, accessible across geographies and time zones. It is a critical component of your marketing strategy, and to everyone in your company, right from the marketing/sales staff to the C-suite.
Remember that tech customers are among the most demanding in the world. They are tech-savvy and do a lot of reading, reviewing, chatting, and comparisons, they chat extensively on industry boards and do their homework before they make decisions.
They consult whitepapers, scholarly tech articles, and case studies for more information. The site design elements should align with the products or services on offer and what your target customers would like to see.
A great tech company website has:
- A powerful landing page
- Strong headlines
- Uncluttered design
- Great content with clear, strategically located CTA buttons
- Simple to fill Registration or Get in Touch forms
- Easy navigation to product pages
- The right balance of text and visuals
- The logical sequence of pages
- Powerful, short-form content with links for further reading
- Authoritative, reliable resource center
- Variety of resources such as webinars, audio/visuals, industry news/reviews/reports, new product section, etc.
- Authentic and verifiable testimonials
- Tech websites must have reliable calculators and website tools, and product comparison reports
- It must showcase your company’s USP, culture, security features and credibility
- Apart from customers/visitors, it must be able to attract talent
9 Dumbest Mistakes While Hiring Web Designers for your Tech Business
- Not Checking Their Portfolio: Unless you explore their body of work, you cannot know their capabilities and talent. Portfolios showcase their work so that you can evaluate whether it aligns with your own design preferences and concepts.
- Hiring a Generalist: When you need a website design for a tech business, ensure that your designer is a specialist in this field. While most designers can transfer their skills across industries, tech websites are a unique blend of product knowledge, professional design and compelling content.
- Design Ignores The Fundamentals: If the designer you’re thinking of hiring shows you examples of previous work that doesn’t focus on the fundamentals, this is a red flag. Work that doesn’t pull the eye towards logo and brand name, has poor navigation and complex routes to information that visitors seek, avoid working with this designer.
- Too much customization: While customization is essential to create a unique website, too much of a good thing can be counterproductive. It can distract the viewer from the essentials, and it’s a known fact that viewers tend to prefer familiar elements above visual acuity.
- Too much animation and gizmos: Tech business websites must retain an element of professionalism. If the designer seems addicted to excess of animation and pop-ups, with gaudy colors and fonts, cluttered positioning and lack of white spaces, she/he isn’t the designer you want to work with. The combination of text colors and background should be pleasing to the eye, and not difficult to read.
- No clear CTA: If the portfolio of works that the designer shows you doesn’t give you an idea of where to find the CTA, it’s a design no-no. No visitor likes to waste time hunting for the CTA button, and this would be a missed opportunity for your business.
- Overloaded landing page: It’s one of the dumbest design mistakes that you can find, and it’s more common than you’d think – the designer who wants to put everything that you have up there on the landing pages. This means that the home page would not be responsive to mobile browsing, because it wouldn’t support easy scrolling.
- Annoying elements: No visitor/viewer appreciates music suddenly playing without their permission, irritating animation popping up without warning, slow loading, 401 errors, obsolete plug-ins, etc.
- Lack of logic: Bad usability and lack of a logical structure in the sequence of pages can be a huge turn-off. This is one of the dumbest mistakes that a designer can make, along with other pesky elements such as spam links to Wiki, too much-clubbed content, etc.