If you are trying to advertise your business on the Internet, you have probably already thought of adding videos to the mix. You might have done some great things marketing-wise and nobody is saying that they aren’t paying off, but the fact that you are here tells me that you are probably ready to expand on your techniques. The only thing that might be stopping you is the idea that you need actors to create videos and that it all just takes too much work.
Well, let me start by saying that the above assumption is completely wrong. In fact, people are drawn much more to those whiteboard animation videos that you have probably already seen online. This basically means that all you have to do is find a great piece of whiteboard animation video software and use it to create some amazing animations that will attract and engage your audience and help you eventually turn them into paying customers. That’s your ultimate goal, isn’t it?
In any case, I can understand completely if you don’t want to invest in such software before learning at least a little bit more about how you can actually benefit from adding video to your overall marketing strategy. Well, that is precisely what we are going to be talking about today. Below I’ll give you a list of some of the most important benefits of using video marketing, which will hopefully help you decide if that’s a worthwhile investment for your specific business. Let us get started right away.
Grow Your Revenue
Every single business aims towards increasing and maximizing its revenue and I am quite certain that you are no different. Well, statistics show that videos can help in that endeavor and that the revenue of those companies using these tools is growing much faster than the revenues of those companies who have said “no” to video. The best part is, with the right software, you can create these animations without too much effort and without spending too much money, which directly influences the maximization of your revenue.
If you aren’t exactly sure why this particular technique can help you maximize your revenue, let me give you an explanation. People are watching videos more and more, and while they might get bored with reading articles or any type of written content, they will most certainly never be bored with engaging animation. Given that they will take the time to watch the animation that you have created, they will be one significant step closer to becoming your customers. I suppose you understand the link between revenue and paying customers, so there’s no need for me to explain that. You can read about more benefits here
Influence Buying Decisions
Customers say that watching a video that clearly explains a specific product or a particular service helps them make their purchasing decision. In simple terms, people are far more likely to become interested in certain products if those are clearly and straightforwardly explained in, say, an animation. Marketers can definitely support the claims of these customers, as they have found out that videos can have a huge influence on people’s buying decisions.
Explain Complicated Things
I have briefly mentioned above that people love it when certain products or services are clearly explained to them. This is because they want to know precisely what to expect in case they decide to make a particular purchase. If you think about it for a second, you will realize that it is quite logical and that you wouldn’t want to buy something if its benefits weren’t explained to you either. The catch is, though, that some aspects can be rather complicated to explain, especially through written mediums.
Well, whiteboard animations can come to your rescue here. If you decide to use this technique, you will realize right away that you are getting a tool that can help you easily explain even the most complicated things regarding your products, services, or your overall brand. There is no need to worry about whether your message will be successfully conveyed to your audience since you can use a video to make everything much clearer.
Rank Higher In Search Engines
If you know anything about digital marketing, then you know that organic search provides for a huge percentage of your overall website traffic. That is precisely why every single business is using SEO in order to try and rank as high as possible. I believe it’s safe to assume that you want to rank high in those search engines as well because that way you will increase your visibility, as well as your chances of gaining more customers. That’s because people that are searching for specific services and products actually have the intention of paying for those in the near future. So, if you rank high, you’ll have higher chances of becoming their supplier or service provider.
One of the benefits of video marketing, including those explained here, is directly connected to your search engine rankings. To put things simply, those whiteboard animations will increase your chances of ending up in the first couple of search results for your relevant keywords. What’s more, you will not only appear on the first page, but the time those visitors will spend on your site will also increase, since they’ll get engaged and amused by the videos that you add. Of course, it goes without saying that you need to put some effort into creating amazing animations because you do want to grab your audience’s attention.
Increase Conversion Rate & Sales
All the steps you are taking towards engaging your audience are undoubtedly aimed at increasing your conversion rate and thus increasing sales. As it turns out, video marketing can be of huge help in that endeavor. So, if you are looking for a way to increase your conversion rate, then you should give those whiteboard animations a try. You might be surprised by the amazing results.