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10 Best Social Media Marketing Tools to Use in 2024

Social Media Marketing Tools

We live in the world of social media, making it quite an inevitable aspect of businesses and content creators. This dependency on social media has made it of utmost essence to master its art. However, the rise of social media marketing tools have eliminated the need for one person to wear multiple hats.

Using these tools, one can plan, organize, publish and analyze content in a blink. From increasing engagements to boosting sales; the benefits of leveraging these tools are endless.

Not to forget, they save tons of time and effort. Investing in tools doesn’t necessarily mean burning a hole in your pocket, as there are so many free social media marketing tools present today. To help you find the right fit for your business,

Here are the 10 best social media marketing tools.


With over 19m users globally, Crowdfire is one of our top picks for the best social media marketing tools. Besides its premium plans, it also offers a forever free plan. It helps marketers discover new content, schedule posts, and manage all social media handles from one dashboard.

Keep your timeline buzzing with their trending images and article recommendations for your industry. Save your time and efforts by curating and scheduling bulk posts in advance at peak hours. The tool takes away the headache of crafting posts by automatically customizing posts for different social media platforms.

It automatically pulls arrange of posts and inserts creator credits for you. It also comes with an option of creating RSS feeds along with a chrome extension. However, their standout feature is their team inbox. Moreover, their analytics also covers a thorough competitive analysis to help you gain an edge.

All these features are available for Instagram, Twitter, Facebook, LinkedIn, and Pinterest. Its premium plans are very affordable, starting at $7.48 only per month charged annually.


Known for its reliability for top-notch services, Buffer is one of the best social media marketing tools out there. It is quite an affordable and intuitive tool to reach more people on social media in an authentic manner. Trusted by Huckberry, Burrow, and other big names; Buffer has been making clients happy since 2010.

more than 75k happy customers and 100k monthly blog readers, it has gained over a million social followers. It has several third-party integrations; including Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Just as its name suggests, scheduling posts lies at the heart of this tool along with other features.

It lets businesses respond to customers twice as fast and speed up engagements. Users can also plan and curate thumb-stopping content with their in0built tools.

Using their insights and reports, marketers can analyze performance and optimize accordingly. Moreover, the tool also helps one to stay on top of all industry trends to plan a strategy centering on them. Those looking for free social media marketing tools can get started with their forever free plan. For more advanced benefits, their Essential Plan costs only $ monthly once the 14-days free trial ends.


SociAlert is one of the most data-driven social media marketing tools in the industry. If you are looking for insights for your Facebook, Twitter, and Instagram; you’ve come to the right place. This tracking tool helps users track the right hashtags and keywords to maximize brand awareness and visibility.

It let users block out all the noise and streamlines only necessary activities to guarantee faster success. Marketers can effectively simplify insights with their tracking tools for different platforms.

Users can track every information related to branded hashtags, and social accounts on a real-time basis. Their reposts consist of in-depth knowledge of KPI and metrics like reach, top mentions, impressions, tweet count, engagements, influencers, and more.

Their hashtag research tool is very data-driven and helps users gain a wider reach. Some of their other features include timeline distribution, historic data, influencer tracking, geographic distribution, and more. Their platform also consists of tons of resources to accelerate your social media growth using their expert insights and tips. Their features are available for a free trial and plan to start from$24 monthly or $270 annually.

Zoho Social

Zoho Social is one of the most reliable all-in-one social media marketing tools for businesses and agencies. The tool has gained more than 6000 positive ratings across popular review sites like Trust Pilot and Capterra amongst others. Marketers can leverage this tool for different social networks like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google Business.

Marketers can use Zoho Social to schedule unlimited posts, create custom reports, and monitor what matters. Their scheduler also reveals information like best-time predictions and creating their own publishing schedule. One can visualize their content pipeline with their intuitive calendars to organize posts.

Its monitoring dashboard also lets one respond in real-time and stay tuned to everything that’s relevant. It also gives marketers access to pre-build reports or creates new ones based on customized statistics. To maximize brand reach and targeted engagements, their hashtag finder is another one of its top features.

They also have special features for agencies, like a single dashboard where clients can be invited to curate the perfect strategy. Zoho Social offers different packages for businesses and agencies, starting at INR 600 monthly and INR 13,800 monthly respectively.



One of the best social media marketing tools, HootSuite is a powerful veteran in the industry. The tool is used by more than 18 million marketers and businesses worldwide, owing to the plethora of advanced features that it offers. The tool has the capacity to curate, manage, schedule, publish, post, and optimize content.

It also makes the process of regular posting convenient and time-saving with its image assets feature. Marketers can keep an eye out for the latest industry trends, brand mentions, and social conversations with HootSuite.

Their social analytics dashboard helps marketers know their best performing content and offers personalized insights on what will work the best. Users can also engage quickly and understand customer sentiments better with its features.

It makes collaborations a seamless affair by letting marketers assign, re-assign and resolve posts with team members. Their integrations extend to Instagram. Facebook, Twitter, Pinterest, LinkedIn, and YouTube. It has a free plan for startups looking for free social media marketing tools.

For more advanced features, their paid plans start from $29 monthly. Large enterprises can also get in touch with their team for custom plans with personalized features.


Socialoomph - Social Media Marketing Tools

If you are simply going about social media like regular people, you may need to add this tool to your list for some ‘oomph’ factor. SocialOomph is one of the best social media marketing tools when it comes to boosting productivity. It serves several social media platforms like Instagram, Facebook, Twitter, LinkedIn, Pinterest, Reddit, Discord, StockTwits, and Mastadon.

It can also be used for blogging platforms like WordPress, Shopify, and Tumblr. Post queues that never run dry as per variable or fixed schedules with this tool. Its precise scheduling feature lets one publish at specific times on specific dates in any time zone.

To avoid confusing followers with outdated content, one can also create self-destruct posts after a certain period. Bulk uploading posts and tweets in a single text file is another unique feature offered by SocialOomph. Its RSS feed has made it convenient for users to publish content on any social media platform.

Its free plan makes it one of the most useful free social media marketing tools. Users can also take their 30-days free trial and move on to its paid plans starting at $15 per month and $162 annually.


Later - Social Media Marketing Tools

We have yet another powerful social media scheduling tool with us, along with several other features. With a very graphical approach, Later is known for its highly visual focus for advanced feed planning. More than 6 million people trust later, including big names like The Wall Street Journal and Patagonia.

Save your tie and plan a month’s worth of content within minutes with its easy drag-and-drop features. Users can schedule in batches as per the suggested best times to post and publish without a hitch. It can help marketers find on-brand content, add your personal touch and share it across different platforms.

Most useful for Instagram and Pinterest, it also offers services for Facebook and Twitter. Users will also know that which top-performing posts are driving traffic and where are maximum followers converting. Their personalized insights and reports have been a game-changer for all its clients.

Their team offers unique solutions to curate the perfect social media marketing strategy. It is one of the most affordable social media marketing tools, with a free plan and paid plans starting for only $8.

Social Champ

Social Champ - Social Media Marketing Tools

A well-rounded social media management platform, there’s rarely a thing you can’t do on Social Champ. Users only get a free trial for 7 days, but it’s sufficient to get an idea of its advanced features and functioning. This tool is the right fit for all kinds of needs; be it for startups, agencies, influencers, small or bug brands, or entrepreneurs.

With over 5 years of experience, it has been serving more than 6000 active clients. One can manage a number of platforms from their dashboard, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google Business.

It is best known for its visual social media calendar where one can organize content and use filters to queue, schedule, bulk, delete or recycle posts. Its collaboration feature lets one build workflows, delegate tasks, assign roles, and more.

Its detailed reports can help in giving marketers the right insights to improve their marketing strategies and campaigns. Some of its features include auto-engaging, sentiment analysis, auto RSS and beyond! They have 4 paid plans, costing $9, $26, $89, and $179 monthly.


Iconosquare - Social Media Marketing Tools

If you are looking for a data-driven social media marketing tool, Iconosquare is your pal. The tool is trusted by more than 10k businesses and agencies, owing to its advanced set of features. It has been featured on some big industry names such as Forbes, Entrepreneur, and The Telegraph amongst many others.

This powerful tool lets users maximize output with its actionable insights based on intelligence analytics. From its customizable dashboards, users can add multiple social media profiles and stay on top of their game.

Its schedules also come with additional features like the best time to post, geotargeting, user tagging, feed preview, and more. Using their new feature, one can also send preview posts for approval before posting. Available for over 100 industries, they share insightful industry benchmarks and competitor analysis to help curate a competitive strategy.

Sharing key metrics and discussing them has never been easier, thanks to its smart inbox. Its free tools include Link in Bio management, Instagram and Facebook audit, and Twinsta. Besides basic social networks like FB, Instagram, LinkedIn, and Twitter; it also has solutions for TikTok marketing. To get started, all one needs is an initial investment of $49 per month charged annually.

Social Pilot

SocialPilot - Social Media Marketing Tools

Social Pilot has every feature that you need to hit your Instagram Growth goals at very affordable prices. From powerful publishing to seamless collaborations, there’s not a single task that Social Pilot cannot take care of. It has incredible automation ability appreciated by all marketers and clients.

It is also a great content curation tool letting users customize posts for different social media handles. Increase engagements and enhance customer loyalty by timely replying to everyone with its smart and simplified inbox. It also consists of workflows that you can use to collaborate with team members better.

Invite clients, share reports, delegate tasks, send approvals, and much more. Users can also create an RDD feed, bulk post, schedule publishes, edit and optimize content. Its popular features include scheduling, calendars, content curation, bulk scheduling, RSS feed automation, and browser extension. One can also request white-label reports to see what’s working and what needs tweaks.

The platforms served by Social Pilot are Twitter, Pinterest, Facebook, Instagram, LinkedIn, Google Business, and TikTok. It has different and customized solutions for agencies, studios, small teams, and professionals. Their plans are quite pocket-friendly, starting at only$25.5 per month annually.


This list consists of some of the best social media marketing tools that you can use to your advantage. It has something for everyone, for large corporations as well startups looking for free social media marketing tools.

You can leverage their free trials and go through their features to determine the right fit for you. Most of them have free versions, and some also have forever free plans. So, find your perfect tool and get started to accelerate your social media growth and increase efficiency!

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