Started in 2011, Yepme.com is a leading online marketplace that enables buying and selling of men’s and women’s apparels. Headquartered in Gurgaon in Delhi NCR area, it is a private label apparel brand.
Yepme, unlike its most famous counterparts, largely focuses on tier 2 and 3 cities. In fact, more than 75 percent of its transactions happen from tier 2 and 3 cities. Yepme is delivering to over 1000 cities daily. According to the website, Yepme delivers 500,000 units a month. The official mission statement of the brand is “democratize fashion in India.” The target audience of the brand is 20-29 fashion conscious men and women.
Yepme is largely active on social media with an impressive 5 million likes on Facebook. The brand as utilized electronic media also for its advertising. In 2014, Yepme signed Bollywood superstar Shahrukh Khan as its brand ambassador. According to forbes it is one of the 5 startups to watch out for. Stylpphane rated Yepme as one of the top 20 fashion brands in the world.
Yepme was started in 2011 by Vivek Gaur, Sandeep sharma and Anand Jadhav. The company handles an inhouse team of designers and innovates new designs on daily basis. The company claims to innovate new designs basis analytics and latest fashion trends.
Yepme’s series A funding came from Helion Ventures Partners. In second stage, Yepme raised a total of USD 9 million from Helion Ventures Partners and an investor California. Khazanah Nasional Berhad pumped in USD 75 Million in Septermber 2015.