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Founded in October, 1887 Yamaha Motors is a Japanese multinational corporation and conglomerate. The company has a wide range of products and services, predominantly music instruments, electronics and sports equipment. The diversity and variety produced by the company delivers huge amount of profits and sales. The revenue of the company is growing continuously. This efficiency had made Yamaha one of the largest motorcycle manufacturer in the world. The former motorcycle division became independent from the main company in 1955, forming Yamaha Motor Co., Ltd, although Yamaha Corporation is still the largest shareholder.
The Japanese company is well known for its musical instruments, but in 1955 it began producing motorcycles. It began with simple and inexpensive machines but has grown to its position as power sports powerhouse, offering some of the best sport bikes, cruisers and off road bikes on the market. It ranks second only to Honda as the leader among Japanese manufacturers. Since 1950 the company has also become a major producer of audio products, semiconductors and other electronics products, furniture, sporting goods, and specialty metals. The founder of Yamaha motors is Torakusu Yamaha.
Yamaha also runs music schools in Japan and 40 other countries, owns and operates a string of resorts located throughout Japan, and holds a 33 percent stake in the separately managed Yamaha Motor Company, Ltd., the world's second largest producer of motorcycles, and a producer as well of boats, snowmobiles, golf carts, all-terrain vehicles, engines, and industrial robots. Nearly three-fourths of Yamaha Corporation's net sales are derived from its musical instrument and audio products operations.
Yamaha has set a trend of developing high technological bikes. They have considered the wants and desires of the customers. Certain objectives set up by the company have reduced the cost of ownership and increased the revenues. High innovation in the engine quality, different parts and overall quality of the bike has increased the sales of the company. There are various innovations introduced by the company which are famous worldwide.
The various features give a new dimension to the overall biking experience. The driving experience improves and therefore the company is renowned among the customers. Yamaha introduced new features such as LED lights and the new and improved braking system. The improved clutch and engine system has been a revolution in the overall structure and development of the bikes. These myriad features continuously increase the economic growth of the company.
Since its establishment, Yamaha has continuously focused in developing bikes along with other equipment. Today the net revenue of the company is increasing day by day. They have more than 28,000 employees in over 100 countries. There are many innovations and technologies used by the company which are further discussed in the article.
ABS (Anti Braking System) has now made its way onto most modern Yamaha motorcycles, imparting them almost the same level of safety as we’ve seen in their four-wheeled counterparts. What anti-lock braking system essentially does is constantly monitor the revolution of the wheels with an ECU – sometimes single channel.
When the computer detects a wheel lock-up, common when braking hard on less than ideal surfaces, it steps in by limiting the braking force the rider exerts by either squeezing the lever or pressing the foot pedal and keep the wheel spinning. Once the imminence of the locking (and therefore skidding) is avoided, the system re-applies the maximum braking force until the next skid is anticipated.
By limiting the maximum force of the braking manoeuvre, the ABS systems practically allow riders to use the greatest stopping force possible without locking the wheels. Ride by wire technology involves no direct, physical connection between the twist grip and the throttle butterflies, rerouting it all through an advanced computer. So when you grab a big handful of throttle for maximum acceleration, it opens the butterflies only fast enough to prevent the air flow stalling.
This means more power and better efficiency as the inlet gas flows in more easily. The other advantages of ride-by-wire, apart from smooth acceleration, is the ability to incorporate cruise control, some type of traction control, and push-button power capping.
Yamaha has revolutionized the biking experience. A good thing about the company is the continuous modification and improvement in every model that it has produced. The founders of the company had a motive of developing a company which will lead the biking industry and Yamaha has not disappointed. Following are the top selling models of the company:
The driving experience is great when you ride Yamaha bikes. The build quality of Yamaha bikes are strong and corrosion free. The materials used are strong and protect the overall structure of the bike.
The new safety airbags installed in the bikes have increased the safety of the driver. Overall, the build quality of Yamaha bikes is one of the strongest. Only Honda competes with Yamaha in this field. Beautiful structured bikes along with firm and strong built is perfect for any customer.
In conclusion, the success of Yamaha is inseparable with the scientific business strategy. The business strategy is a general concept. It includes two indispensable elements called competitive strategy and marketing strategies as well as the concept of the business strategy. The strategic concept of Yamaha is to take the demand-side strategy.
Yamaha subdivides the whole market into several objective markets according to the researches about the partialities of different individuals. Yamaha has constantly grown in stature. The current revenue and state of the company shows that. With perfect planning and development strategy, Yamaha can certainly gain more market share and can outclass properly with all the competitors in the market.
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