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Founded in 1978, TVS motor company is a multinational automobile company headquartered in Chennai, India. TVS is one of the biggest international automobile company and the third largest automobile company in India on the basis of revenue and sales. It is also the second largest exporter in India. The company was founded by T.V. Sundaram Iyengar.
The company currently deals with automobiles, scooters, three wheeler vehicles and spare parts. Venu Srinivasan is the current chairman and managing director of the company. Well managed employees, along with great planning and marketing strategy has been beneficial for the company. It has also established TVS as a supreme leader in the automobile market.
TVS Motor Company is India’s third largest manufacturer and company had made success in their last ten years. TVS achieved many awards for their quality of products, customer satisfaction and for their technology. TVS Motor Company the flagship company of TVS Group is the third largest two-wheeler manufacturer in India. The company manufactures a wide range of two-wheelers from mopeds to racing inspired automobiles. The company also manufactures three-wheelers.
TVS has been great when it comes to new technologies and innovations. The system deployed in the scooters has been revolutionary in the sense of development and growth. TVS has set a benchmark for new firms who are trying to enter the Indian market. TVS has always focused on driver satisfaction and has developed its technology keeping in mind the wants and desires of the customers. The new innovative vehicles emit less CO2 which makes the scooter environment friendly. It also helps the company to gain attention of the customers who are concerned about the well-being of the environment.
The newest and the latest addition to the TVS scooter market is the Jupiter series. Power-packed with a powerful engine and wonderful technology, TVS Jupiter has made the life of customers easy. It has brilliant grip on road, great looks and has lovely handling techniques for the drivers. TVS Jupiter Classic edition is powered by a next generation all-aluminium, low-friction 110cc engine.
Key features of TVS Jupiter include telescopic front suspension, LED Tail lamp, large 12-inch wheel base, tubeless tyres, and sync braking system, external fuel filling, dual retractable bag hooks and underseat mobile charging system which comes as an optional extra. The new TVS Jupiter Grande features a new LED headlight and digi-analogue instrument console. It also gets a new quilted seat cover along with beige-coloured inner panels. Powering the Jupiter Grande is a 109.7cc, single-cylinder engine that generates 8hp and 8.4Nm of peak torque.
TVS scooters are well designed. They are stylish and strongly designed to protect the material in case of accident. Further, certain features add to the growing enigma of TVS scooters. The new generation TVS scooters are very reliable and durable.
The maintenance cost is quite high but totally worth it. TVS has added many functionalities to make riding easy for the customers. Further, the spare parts of the scooters are easily available therefore the cost of ownership reduces. The company has one of the most well designed and manufactured scooters in the history.
TVS is an international player with its brand equity and plays a very important role in the Indian market. It has given independence and versatility to the Indian customers. Nowadays, the options for the customers are numerous. TVS needs to stand out in the market and compete with its Indian and international competitors. Since its inception, the company has been on a sustainable path of growing.
It should continue that with implementation of new ideas, plans, strategies and procedures. TVS has a strong marketing strategy and a growing brand value. Customers are attracted towards its new products. If this continues, TVS will reach new heights in the scooters market.
TVS produces good scooters at sustainable prices. The after sale services are brilliant. All these features will definitely be beneficial for the outstanding future growth of the company.
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