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Founded in 1978, TVS motor company is a multinational motorcycle company headquartered in Chennai, India. TVS is one of the biggest international motorcycle company and the third largest motorcycle company in India on the basis of revenue and sales. It is also the second largest exporter in India. The company was founded by T.V. Sundaram Iyengar.
The company currently deals with motorcycles, scooters, three wheeler vehicles and spare parts. Venu Srinivasan is the current chairman and managing director of the company. Well managed employees, along with great planning and marketing strategy has been beneficial for the company. It has also established TVS as a supreme leader in the motorcycle market. The new TVS Apache series manufactured by the company is much loved by the consumers. It has great features and appealing details to attract a number of consumers.
TVS Motor Company is India’s third largest manufacturer and company had made success in their last ten years. TVS achieved many awards for their quality of products, customer satisfaction and for their technology. TVS Motor Company the flagship company of TVS Group is the third largest two-wheeler manufacturer in India. The company manufactures a wide range of two-wheelers from mopeds to racing inspired motorcycles. The company also manufactures three-wheelers.
TVS has been great when it comes to new technologies and innovations. The system deployed in the bike has been revolutionary in the sense of development and growth. TVS has set a benchmark for new firms who are trying to enter the Indian market. For TVS, The art of delivering innovative technology at a great value, where style and technology meet to create fuel-efficient vehicles that also deliver better environment performance.
TVS has always focused on driver satisfaction and has developed its technology keeping in mind the wants and desires of the customers. The new innovative vehicles emit less CO2 which makes the bike environment friendly. It also helps the company to gain attention of the customers who are concerned about the well-being of the environment.
Two-wheeler maker TVS Motor Company has developed a new technology, automatic transmission, to deliver a compact engine layout that could be commonly used across product forms such as motorcycles, scooters and step-through bikes. Claimed to be a breakthrough initiative achieved through five-to-six years of intense research and collaboration with leading institutions within and outside the country, the new technology is expected to drive fuel efficiency by as much as 20 per cent when compared to the conventional technology in place today.
The new technology employs automatic transmission in place of the conventional variable transmission technology. It facilitates easy and effortless change of gears. This is done through electronic control, which picks the gear ratio in line with the driving condition. As a consequence, the engine runs most efficiently and, hence, obviates the need for a clutch.
The company has developed the technology on a highly innovative vehicle layout with compact packaging and light weight construction presently with a 110 cc four-stroke engine with two independent, high precision actuators for the clutch and gear shift operations, mounted directly on the engine itself. The technology can be applied to make engines with higher cubic capacity, up to 250 cc. The new DuraLife Engine gives the benefit of reduced friction and provides less stress on the engine, leading to more efficient fuel consumption.
Chrome Plated Piston Rings, Roller Cam follower and Low Friction Engine Oil in the DuraLife Engine leads to less friction. This is backed by refined ignition timing and the overall dry mass (99 kg) which combine seamlessly to provide the improved mileage. Along with this, the long life of the engine and durability have been maintained. The DuraLife Engine now delivers best in class mileage of 95 KMPL. These innovations prove that TVS is growing in stature continuously.
From providing good and long lasting bikes to manufacturing powerful bikes that rule the road, TVS has done it all. TVS has manufactured some of the most tremendous vehicles available in the market today. This has increase its brand value and brand loyalty. Following are the most famous vehicles of the company:
TVS bikes are well designed. They are stylish and strongly designed to protect the material in case of accident. Further, certain features add to the growing enigma of TVS bikes. The new generation TVS bikes are very reliable and durable.
The maintenance cost is quite high but totally worth it. TVS has added many functionalities to make riding easy for the customers. Further, the spare parts of the bikes are easily available therefore the cost of ownership reduces. The company has one of the most well designed and manufactured bikes in the history.
TVS is an international player with its brand equity and plays a very important role in the Indian market. It has given independence and versatility to the Indian customers. Nowadays, the options for the customers are numerous. TVS needs to stand out in the market and compete with its Indian and international competitors.
Since its inception, the company has been on a sustainable path of growing. It should continue that with implementation of new ideas, plans, strategies and procedures. TVS has a strong marketing strategy and a growing brand value. Customers are attracted towards its new products. If this continues, TVS will reach new heights in the motorcycle market. TVS produces good bikes at sustainable prices. The after sale services are brilliant. All these features will definitely be beneficial for the outstanding future growth of the company.
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