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Tata Motors Limited, a member of Tata Group is one of the largest multinational automotive manufacturing company. The company produces various products such as passenger cars, trucks, vans, coaches, buses, sports equipment and military vehicles.
The company is headquartered in Mumbai. Tata also has auto manufacturing and assembly plants in various Indian cities such as Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune. The current chairman of the company is Natarajan Chandrasekaran. The company was founded in 1945 and captured a majority part of India very rapidly. It is widely regarded as one of the most successful Indian automobile company. The company has produced over 4 million vehicles since 1954. The company also has manufacturing plants in Argentina, South Africa, Great Britain and Thailand.
The company manufactured its first commercial vehicle in 1945 and has been unstoppable since then. Tata motors is the first company of the Indian Engineering Sector to be listed in the New York Stock Exchange. The company has definitely emerged as an international automobile company. The foundation of the company is based on careful understanding of the economic and customer needs. The company is striving forward due to its good marketing strategy and understanding of the market which it possess. Besides product development, the company’s R&D is also focusing on development of eco-friendly vehicles to further expand its market.
The Tata Motors Company have ingeniously worked towards technology and innovations. The company has gone forward in innovation with every vehicle that it has launched in the market. Tata motors have developed and skillful engineers who have strong leaders and officials to guide them. The company focuses on current and future vehicles to enhance the look of their vehicles and create an overall supreme driving experience for their customers. Innovation is deeply embedded in the company’s DNA and is shown by consistent improvement in quality of vehicles.
Tata has recently introduced the Turbotronn series of diesel engines of 3L, 3.3L and 5L capacities which have been developed for commercial vehicle applications. These new generation vehicles improve the fuel efficiency, performance and increases overall refinement of the vehicle. The Turbotronn is suitable for all type of commercial vehicles from 7T LCV’s to 37T multi axle vehicles. This provides highest class fuel economy, which ensures higher performance, lower cost of ownership, along with better reliability and durability. It also offers lower oil consumption and longer service intervals. These engines have several innovative features such as off-set cylinders, top down cooling, rear gear train, solenoid central vertical injectors, cylinder block with bed plate for low NVH, centrifuge oil filter, VGT, etc.
Tata has provided multiple innovations in the market. Since the company’s inception, it has strived towards betterment of its vehicles according to the needs and wants of the customers. Tata is developing high functionalities inside and outside the vehicle to give best experience of driving. The design outside is sleek and very well furnished. The interior is a combination of powerful and attractive technology along with comfortable seats and good spacing.
Certain innovations such as Robotic Process Automation, ION Digital Evaluation, Reactive filler for leather from hazardous waste, Automation for enhanced learning and grading assessment, Smart Zoom5 which is a smart digital microscope, Seats with changeable orientation and many more. These innovations have certainly increased the market share of the company and has also improved the overall revenue and economic growth of the organization.
Tata has revolutionized the manufacturing of automobiles in India and around the world. The company is persistent and determined to succeed in every aspect. It faces tough competition from the growing Indian as well as foreign brands, but Tata knows how to deal with tough situations. The company has a current revenue of over $43 billion.
The cars produced by the company are exciting and give a great experience to the passengers. The cars are suitable for long distance travel too. Tata has made customer satisfaction along with social development as its main motive. Therefore, the company has been able to provide the following cars which are most famous among the customers:
Tata cars have excellent build quality. The good and strong design of the vehicles along with installation of supreme parts is the main focus of the company. Tata has given a wide range of vehicles to the customers. The exterior of the cars are well managed and strong.
The coating is very protective. The car goes through various safety and security checks before it is released in the market. The company takes proper care of the safety of the passengers. The exterior design is described through Exciting, Expressive and Extraordinary features. Exciting and strong proportions of body cabins give the cars a strong sense of dynamism. The Expressive surfaces gives a futuristic experience to the cars. Extraordinary detailing provides attractive feature and completes an overall fantastic design of the cars.
Interiors are a blend of practical needs of the consumers and the little details that add certain amount of cheerfulness in the car. The intelligent use of material choices along with the use of attractive color combinations is magnificent. The myriad storage and accessory options allows the driver to configure his own settings and drive according to his own comfort. The innovative and intuitive car technology strategically puts every piece of technology in the right place to create an effortless driving experience. This reduces the effort of the driver and gives supreme attention to what he wants. Tata cars are therefore driver-oriented and are developed to provide new dimension to driving.
The Tata company has various showrooms and service centers in India. The resale value of the car depends upon whether the car in maintained and is in a good shape or not. The newer models of Tata are doing well in the market.
This will boost up the resale value of these cars. Most customers prefer to go for the new Tata products. This is due to the bad maintenance of the vehicles. Although, Tata has a number of service centers in India, the resale value will eventually depend upon whether the car is properly nurtured and serviced at different intervals.
Tata motors have done an excellent job in the automobile market. The company excels when it comes to innovation through intensive research and development. The ability of the company to make the least expensive car, Tata Nano is commendable. This also shows the company is attentive about the consumers. They are willing to provide consumers with low budget cars having good features and technology. Tata Motors possesses high corporate responsibility.
They donate a portion of their stocks to a specific charity. This signifies the generous nature of the company. Tata motors have already opened doors for major innovative ideas. A huge percentage of India’s population do not own cars. Tata can use its skill and ability to provide cars to each person. The company has the ability to manufacture and sell to the prospective customers. Tata has every essence of a complete company which is consumer-oriented, socially responsible and works for the betterment of the society.
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