Nissan Motor Company was set up over 80 years ago in Japan. It is a Japanese multinational automobile manufacturer headquartered in Nishi-Ku, Yokohama.
It is one of the largest company in the automotive industry. The company was founded in December 1933 and was renamed as Nissan Motor Company in 1934 after merging with another Japanese manufacturer. In 2013, Nissan was the sixth largest automaker in the world. In 2014, the company was the largest car manufacturer in North America.
The company produces and sells a total of 3.7 million cars in around 180 countries. The company is involved in manufacturing and selling of automobiles as well as parts of automobiles. Masujiro Hashimoto is regarded as the founder of the company.
Nissan also produces heavier vehicles such as trucks, vans, buses, aerospace, industrial machinery and marine equipment. Nissan is also the world’s largest electric vehicle manufacturer, with global sales of more than 320,000 all electric vehicles as of April, 2018. The current CEO of the company is HirotoSaikawa.
The top selling vehicle of the company is Nissan LEAF, an all-electric car and the world’s top selling highway capable plug in an electric car in history. Nissan is focused on development on electric cars to reduce consumption of diesel and petrol and reduce emissions of harmful gases in the atmosphere.
Nissan has a rich history. It made some great cars and trucks from the beginning of the 19th century. Currently, it is the top third in Japan and top sixth company in the world. Along with its own name the company also sells cars under the brand name of Datsun, Infiniti and Nismo.
Nissan was established as Nihon Sangyo in the year 1928. It was renamed as Nissan in the year 1930. In the initial phase, Nissan became a huge company that held 74 firms by the time of World War 2 to become Japan’s fourth biggest industry.
After the collaboration with DAT in 1934, Nissan started manufacturing Datsuns. Datsuns were small in size and were very famous at the time of the war. The small size and good speed of the car was very appealing to the customers.
Collaborating with a company in the west was a trend back then. Nissan is one of those companies which did it right. After manufacturing Datsuns, Nissan started exporting them to South American countries and Australia in 1935.
Since 1937, the Graham-Paige Company, an American industry supplies major machinery to Nissan. About ten years later, Nissan was under control of occupation forces which seized the production units. This was a bad phase in the company’s history but Nissan managed to bounce back and established itself as a major firm in the market.
By 1960, Nissan was back in the market again and it flourished the market once again with a supply of some great cars. Some new models such as Bluebird, Cedric and Sunny were manufactured and were big hits among the Japanese people.
From that point on, Nissan continued to rule the market in Japan. It also continued it supply in the American market and build good connections with other firms. In 1990, Nissan decided to change its style and design of manufacturing by merging again.
This time the company merged with Renault, the French automobile manufacturing company. This decision backfired a little as this phase was not as prosperous as the company would have expected.
The cars produced by mixing the style of both companies came out with certain problems and were not totally accepted by the people. The latest luxury car Infiniti that was produced by both companies together gradually turned things around for Nissan.
The history of the company has been tremendous. Good and quick decision making regarding collaboration, change of style, manufacturing and marketing have reaped a huge amount of revenue. This has made Nissan a giant in the automobile industry.
Nissan has always been known for innovative, cutting edge technologies while maintaining simple and comfortable body size of the car.
The interiors of the car follows ergonomics rules giving operator comfort and handling safety license. The overall corporation and development of all the cars are great. The vehicles are crafted with excellence to support and improve driving comfort.
The constant development of electric cars has also been a fruitful for the organization. Nissan uses Safety Shield technology in the newer models. This safeguards the passengers and maintains safety from the accident.
Ever since the establishment of the company in 1933, new ideas and fresh thinking have fueled its progress. Nissan recently developed the world’s first 100% electric track ready racecar. The speed and performance of the vehicle is unbelievable. There are a lot of car technologies that Nissan uses in the newer models.
The Pro Pilot Park is an advanced automated parking system that can perform a variety of parking functions at a touch of a button. The E-pedal functioning helps in easy driving using only the accelerator pedal.
The battery installed in the car give it power and good support for efficient functioning. The Electric Vehicle Lithium-ion battery is lightweight, compact and has a large capacity which improves the driving experience.
There are other technologies which are being used. For instance, the Blind Spot Warning alerts the driver to the presence of vehicles in blind spots diagonally behind the car. The Lane Departure Warning alerts the driver when the car departs the lane.
The Moving Object Detection alerts the driver if any harmful moving object is present near the car. Intelligent Park assist helps the driver to automatically park the car with automatic steering.
The Intelligent Rearview Mirror is more developed and innovative to provide clear vision in different situations and weather. The company also aims at achieving some future innovations which if added to a car will bring a dramatic change in the driving experience.
Nissan aims at achieving a fully autonomous drive. It also displayed a prototype of this and is aiming to bring this technology in the market by 2020. This, along with many other beautiful innovations can certainly give new dimensions to the car industry.
Nissan produces more than a million cars annually. The company is an all-round leader of the electric car market. It has achieved huge revenue from the sale of these vehicles. Nissan is one of those companies, which has made good decisions at different phases to gradually achieve good results.
The total worth of the company is huge. The company is constantly working on the latest innovations to manufacture and provide good quality cars to the customers.
The products of the company are a must buy due to their quality and efficient features. These features have made some cars very famous among the customers. Following are the most famous and top selling cars of Nissan:
Nissan needs to improve its overall exterior quality. The exterior quality is good but not the best. The exterior of the car can be endangered by clashes. Nissan has set a benchmark for the technology and innovation that it brings to the car market.
It needs to apply this to the overall build quality of the car. Nissan cars are highly appealing and eye-catching. The attractive bodyline and luxury within the interior is always the main focus of the company. The interior is tremendous, the body line on the other hand needs some improvement.
The interior comfort and technology is one the major features which appeals the consumers to buy Nissan cars. No doubt, Nissan has revolutionized the making and manufacturing the interior design. Highly beautiful interiors, along with magnificent textures and innovative features have attracted huge number of buyers.
The several driverless cars which are a major part of Nissan’s future plans are much awaited in the market. The electric cars produced by Nissan have improved the world for good. The electric cars have reduced the overall consumption of petrochemicals. The electric cars are the future and Nissan understands that. Undoubtedly, the company is bringing positivity to the entire world and stopping pollution.
Nowadays, Nissan is one of those companies which works and strives for the future. The development of new and electric cars shows in the overall revenue of the company. The customer favorite Nissan has faced some issues but has always risen to reach supreme heights.
But inspite of all these challenges, it has risen to become one of the best companies. Nissan is the world’s brand ambassador for electric cars. It has always manufactured vehicles keeping in mind the futuristic needs and the present requirements of the customers. Nissan has beautifully constructed and efficiently managed cars.
The strength of the company lies in constant improvement in innovation and technology. It needs to resolve the exteriors of different cars as discussed above. Further, the company has high scope of opportunities in the market because it developes customer-oriented car.
Also, electric cars produced by the company are a great asset to the company. It needs to do efficient working to rise above its competitors which serve as the main threat to the company.
It has capitalized on its strengths like major global presence making it a reliable and approved international brand, commendable presence in the Europe market, good tie-ups with local Indian manufacturers like Bajaj, Mahindra and Ashok Leyland enabling them the ease of penetration by understanding the needs of customers and customizing it accordingly.
We are unaware to know what the future holds for the company. All we know is that if Nissan continues on the present path of development, it will be gain more market and become a hegemony of the automobile industry.
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