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Founded in 1945, Mahindra and Mahindra Limited is an Indian multinational car manufacturing corporation. It is one of the largest manufacturers of automobiles in India by production. It is a part of the Mahindra Group, an Indian conglomerate. The company started before India gained independence. The founders of the company were K.C. Mahindra and J.C Mahindra along with Malik Gulam Mohammad. Firstly, the company was known as Mahindra and Mohammad.
Later, Gulam Mohammad left the company and became the finance minister of Pakistan and thus Mahindra and Mahindra Limited was established. The company not only produces high quality automobiles, but also has a big market share in manufacturing tractors. It is the largest manufacturer of tractors in the world. In 2011, it was ranked 21st on a list of top companies in India by Fortune India 500.
It faces major competition in the car market from Maruti Suzuki and Tata Motors. The Mahindra Group, itself is a huge entity. The company has given some high powered and efficient cars to the customers. The latest model TUV300 will be available in the market by January, 2019.
Mahindra is a giant in the Indian car market. The company faces tough competition from different brands but it has risen to the challenge and provided the customers with some great innovations. The essential technologies which are already installed in the car are boosted by additions of beautiful innovations. The carefully driver-assistant designed interiors and strong exterior makes the new cars of the company a must buy for the customers. Mahindra provides great navigation system.
The audio quality inside the car has improved a lot by constant increase in the quality of speakers. The surround sound system gives it a perfect atmosphere. One major addition has been the LED lights. The headlights of newer models such as XUV500 or TUV300 have been amazing. They do an amazing job of carving out darkness in the night. Android Auto, Connected Apps, Ecosense Tech and an Emergency call functions are some new features which give a superior dimension to the car.
Mahindra introduced Ecosense which is a first of its kind technology. It enables customers to optimize their driving patterns in order to gain maximum fuel economy benefit. The system prompts for an appropriate gear shift, excessive idling and also for clutch override. Another feature Android Auto focuses on driver’s safety and minimizes distraction by projecting Android phone content on the infotainment system. It enhances the driving experience and enables customers to stay focused on road with simple, intuitive interfaces, integrated steering wheel controls and powerful speech recognition. The drivers of Mahindra also have access to Google Maps with live accurate traffic, Hands free telephony, Google play music, Internet Music, Internet Radio, Messenger, Audiobooks and Podcasts.
Mahindra has set a very high benchmark in India. The growth of the company has been revolutionary. It started from scraps and is now a giant and a fully developed company. The new technology and constant improvement in different aspects of the car is commendable. It has received high success in the market and has reached an all high in the car market. The Mahindra cars are both adaptable and driver friendly. The drivers feel a sense of safety and superiority while driving a Mahindra. Some great cars provided by Mahindra are as follows:
The build quality of Mahindra is supreme and prominent in the market. The overall structure of the car is superb along with futuristic electronic interiors and infotainment system. The new models such as XUV500 and TUV300 are strongly built with good material.
The company has regular crash tests of the newer models to improve the efficiency even more. The bigger cars look dominating and gigantic from the outside but are a little crampy from the inside. The amazing exterior does not show the full quality of the car. Mahindra has been able to work beautifully on the exterior mechanism of the automobiles. The features which needs a little improvement are the interiors and safety features.
Certain safety tests have concluded that Mahindra is not a very safe car to purchase. The company has taken this critic into consideration and has added a number of safety features in the newer models. Reasonable maintenance cost is another pro because of the good build quality. Further, the overall ride quality of the Mahindra cars are not very good.
The TUV300 is very bumpy. This is the reason why the best drives are the ones at moderate speed. Recently, Mahindra also installed the BS IV CRDE engine which is the most powerful engine in its class. This gives the car a supreme dimension to perform on the road. If Mahindra can solve certain things in the overall structure and performance of the car, it will definitely improve and be dominant as an automobile company.
The resale value of Mahindra cars are quite good in India. There are number of showrooms and service centers where a customer can repair the car. Further, presence of these centers help in maintaining the value of the car.
The spare parts of Mahindra cars are easily available in the market at lower price. This leads to lower rate of depreciation in the overall value of car which eventually maintains the resale value of the car. A customer can get a good amount at the time of re-selling a Mahindra car.
The part of Indian automotive industry in Mahindra comprises of a number of Indian and multinational players. Today, nine out of ten global automotive manufacturers have a presence in India which clearly points to its importance in the strategic market. While the automotive section is doing well and has already recorded a growth of 28%, it may face problems in policy discussions. The differential diesel pricing i.e. charging more for SUV’s and diesel cars and less for trucks may cause problems for Mahindra. The company can take certain steps to revive growth in farm segment and to maintain growth in the automotive segment.
Irrespective of these problems, the company is growing superbly and is on a very good path. The automobiles produced are satisfactory and with proper improvement can be made better. Mahindra has been a landmark in the history of automobile manufacturing companies in India. To maintain this, the company needs to strive towards brilliance and work efficiently towards the objectives.
Mahindra is the only manufacturer of electric cars in India and is therefore considered a top automobile sector. The growth strategy adopted by the company is beneficial and will reap good results for the company in future.
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