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Kawasaki has set a benchmark in the motorcycle market. The sports bike and other versatile motorcycles produced by the company are magnificent. Kawasaki motorcycles are manufactured by the Motorcycle & Engine division of Kawasaki Heavy Industries at plants in Japan, USA, Philippines, Indonesia, Bangladesh and Thailand.
Kawasaki Aircraft initially manufactured motorcycles under the Meguro name, having bought an ailing motorcycle manufacturer, Meguro Manufacturing with whom they had been in partnership. This eventually became Kawasaki Motor Sales. The most famous example of the bikes produced by the company is the Ninja Series. The company was founded by Shozo Kawasaki.
Kawasaki's origins go back to 1878, when Shozo Kawasaki established Kawasaki Tsukiji Shipyard in Tokyo. Eighteen years later, in 1896, it was incorporated as Kawasaki Dockyard Co., Ltd. Born in Kagoshima to a kimono merchant, Shozo Kawasaki became a tradesman at the age of 17 in Nagasaki, the only place in Japan then open to the West. He started a shipping business in Osaka at 27, which failed when his cargo ship sank during a storm.
In 1869, he joined a company handling sugar from Ryukyu (currently Okinawa Prefecture), established by a Kagoshima samurai, and in 1893, researched Ryukyu sugar and sea routes to Ryukyu at the request of the Ministry of Finance. In 1894, he was appointed executive vice president of Japan Mail Steam-Powered Shipping Company, and succeeded in opening a sea route to Ryukyu and transporting sugar to mainland Japan.
On April 1, 1969, Kawasaki Dockyard acquired the two companies, and adopted the new company name Kawasaki Heavy Industries, Ltd. Kawasaki Heavy Industries started with about 26,000 employees, paid-in capital of 28 billion yen, and anticipated first-year sales of 200 billion yen. Isano was named president, and Ueda and Yotsumoto were elected executive vice presidents. Following the Kawasaki W series, Japan's largest motorcycle of the day, which initiated the big bike boom, the Company introduced an epoch-making new model, the H1 in 1969.
In that era, large motorcycles were mostly produced by European makers, who dominated the U.S. market as well. However, exports of Japanese motorcycles with large engine displacements were expected to grow dramatically. Amid such an environment, the success of the H1 confirmed Kawasaki's big bike reputation and position in the U.S. market. Among the H1's outstandingly unique attributes were awesome power and high performance, an exhaust roar typical of the 3-cylinder models, which came out of the asymmetrically set mufflers, and two-tone coloring of white and blue.
In 1972, the Company unveiled Japan's largest motorcycle of the day, the Kawasaki Z1, featuring an air-cooled, 4-stroke, 4-cylinder, 903 cm3, DOHC engine, which was Kawasaki's first 4-stroke engine with a state-of-the-art, unique mechanism. Code-named "New York Steak" as early as in the development stage, the Z1 became a "mouth-watering motorcycle," winning overwhelming popularity immediately after its introduction, and becoming a long-term bestseller. The Z1, a pioneer of Super sport models, not only solidified Kawasaki's reputation in large motorcycles, but remains deeply engraved in the public conscience as one of the most superlative models to date.
In 1981, Kawasaki added another wheel to its product line up with its first ATV, a KLT200 three-wheeler. A few years later, the fourth and final wheel was added when it released the Bayou 185 ATV. Shortly after, Kawasaki was the first Japanese manufacturer to the utility vehicle market with its MULE utility vehicle. Even today, many rely on their MULE utility vehicle to get the job done and for those looking for something dual-purpose that can be used for either work or play, Kawasaki offers the Teryx 750 4×4.
The Ninja GPZ900R was Kawasaki Motorcycles' first liquid-cooled, dual overhead camshaft, 16-valve 4-cylinder engine that came packaged in a compact and light chassis. In 1984, when sales first started, the Ninja was the talk of the time. Numerous magazines dubbed the Ninja “Bike of the Year” that year, and it took the top spot as the fasted bike in the world when it slammed the speed record with a top speed of 250 km/h.
Its distinguishing side-drive cams, unique full fairing, and diamond frame earned it distinguishing popularity. In 1985, the world witnessed the birth of the 600 Class. The Ninja 600R burst onto the scene as the first middleweight to offer a modern-designed perimeter-style frame and aerodynamic performance in the engine and chassis.
Its gusto rivaled larger-displacement bikes, and it is often credited as the creator of the 600cc Super sport Class. The Ninja ZX-10 guaranteed Kawasaki’s spot as the fastest motorcycle in the world in 1988. Its top speed of 270 km/h came from its 997cc engine combined with its light weight and ultra-rigid aluminum e-BOX frame. In 1990, the ZX-11 hit the market with the first Ram Air System in the world. The “King of Speed” as it came to be known, showed that Kawasaki had once again found a way to maximize power. The Ninja ZX-11 was the founder of the “flagship” category, and this monster bike was the first to feature a speedometer that reached 320 km/h.
Currently, Kawasaki offers one of the widest range of recreational products available. Most notable are its high performance Ninja sport bikes including the all-new for 2009 Kawasaki ZX-6R Super sport and the 160 horsepower ZX-10R open class rocket. Its Vulcan line of cruisers is equally expansive with its Vulcan 500 LTD entry level machine up to its top-of-the-line Vulcan 2000 LT Classic and everything in between.
Kawasaki is evolving constantly day by day as a company. The technological and innovation market of the company has generated myriad things which are contrasting and pleasing for the human eye. Kawasaki has arrived late in updating its technology but it has duly conducted operations to grow in the electric motors market. Many innovations are recently invented by the company provide a great path for the company’s future.
The motorcycles being developed use the “Emotion Generation Engine and Natural Language Dialogue System*1”. From the words spoken by the rider, this AI-controlled system can pick up on the rider’s intent and emotional state. Enabling rider and motorcycle to communicate and share an understanding of purpose will open the door to a new world of unprecedented riding experiences.
Accessing Kawasaki’s bank of analytical chassis and running data stored on a cloud-based data center or referencing the vast amount of information available on the Internet, the system will be able to offer the rider pertinent hints for enhanced riding enjoyment, or relay safety-related or reassuring advice as the situation dictates.
Through advanced electronic management technology, having the system update machine settings based on the rider’s experience, skill and riding style will also be possible. Through repeated interaction, this kind of communication between rider and motorcycle will allow the motorcycle to develop a unique personality reflecting the individual idiosyncrasies of the rider.
With mutual trust established, both rider and motorcycle will be able to improve and grow, offering an all-new kind of enjoyment. Kawasaki’s rider-centric development philosophy, RIDEOLOGY, is a commitment to pursue all possibilities to ensure that its products possess both Power and Gentleness, and are fun and rewarding to control.
Kawasaki has set a very high benchmark in bike industry. The growth of the company has been revolutionary. It started from scraps and is now a giant and a fully developed company. The new technology and constant improvement in different aspects of the bike is commendable.
It has received high success in the market and has reached an all high in the bike market. The Kawasaki bikes are both adaptable and driver friendly. The drivers feel a sense of safety and superiority while driving a Kawasaki. Some great bikes provided by Kawasaki are as follows:
The customers have provided mixed reviews when asked about the build quality of Kawasaki bikes. Their main concern is the interior of the bike and the major engine functionaries which cause trouble while driving. The Kawasaki needs to upgrade the overall engine quality of the bikes and should add more furnished and improved technology. The Kawasaki Ninja series is an exception. It has supremely balanced build quality which makes it the highest selling model of the company.
The bike is stylish and well designed to suit customer needs. The company has worked hard to reduce the overall price of the bikes and reduce the overall cost of ownership of the bikes. The maintenance cost is quite high for the bikes. Kawasaki has focused on building comfortable seats along with perfect and advanced mirrors and LED lights to give a great riding experience to the drivers.
The small screen available in front of the rider’s eyes show important details such as current speed, availability of petrol and other functions.
Kawasaki Motor Corporation is one of the leading companies in the automobile industry around the world. The global presence of the company helps them to understand the requirements of people of a country depending upon their demography. Once the company has evaluated the demands of the customers from a particular demography, the company can modify its strategies to manufacture market and sell products to customers in some other country having similar demography characteristics.
This helps the organization to be proactive and to be able to meet the demands of the customers on a timely manner, therefore providing a competitive over its competitors. Also, the wide variety of the products being manufactured by the company helps them to overcome any financial or non-financial losses incurred in the production or sales of different products.
Kawasaki has great planning and strong fundamental strategies. It can definitely reach new heights with more inspiration and efficiency.
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