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Jaguar is a British multinational car manufacturer. It is the luxury vehicle brand of Jaguar Land Rover. Jaguar Cars was the company which was fully responsible for the manufacture of these luxury cars until the company was totally merged with Land Rover. The company is headquartered in Coventry, United Kingdom. Jaguar Land Rover is a subsidiary of Tata Motors.
Jaguar sells its cars in more than 100 countries making it one of the biggest luxury car manufacturer alongside BMW, Porsche, Audi and Mercedes. Jaguar was founded by Swallow Sidecar Company in 1922 which manufactured motorcycles before producing passenger cars. William Lyons is regarded as the founder of the company.
The luxury cars produced by the company dominate the roads with their supreme style and enigmatic features. Jaguar have captured Asian and American market with an opportunistic approach. It has a growth of 157% in India. Today, jaguar is facing tough competition by companies who are producing electric cars to curb the emission of CO2. The environmental laws are very strict in the United Kingdom and Jaguar should come out with a feasible and practical solution. Jaguar should also increase their advertisement budget and improve their research and development if it has to compete with high level competitors. Jaguar’s mission is to create and build beautiful cars. It also wants to deliver a desirable range of fast and attractive cars.
Jaguar was established in 1922. Since then, it has changed its design and other important features many time to adapt with the changing needs and desires of the customers. Jaguar is among the luxurious car brands that was set up before the Second World War. It faced economic and revenue crisis at time of the war but was able to recover quickly to start its manufacturing. In 1922 two business owners by the name of Sir William Lyons and William Walmsley would use their knowledge of metal fabrication skills that they had used with their Swallow Sidecar Company to begin a British luxury sports manufacturing company that would become iconic and known around the world.
The vehicles that would be produced from this company become some of the most recognized designs in history. Starting out under the name SS Jaguar the company would first start using models under the name of SS 90 and SS 100. These vehicles were based on 2.5 L the style of the saloon putting out around 68 hp. These vehicles would set a basis for the Jaguar Company but as they were building up a basis there were also entering beginning years of World War II. After World War II, Jaguar would purchase the Standard Motor Company which was the previous supplier of the company’s six cylinder engines.
Jaguar would also start working on producing high-performance engines for the vehicle that’s helping to build their name. By the 1940s Jaguar would be introducing XK 140 and 150 as well as the E-type. These vehicles would be the cornerstone for the company’s overall success in being able to produce performance-based luxury vehicles at a lower price than any of the competition of the current times. The company would also soon enter into international motorsports thus helping to create more attention to the company as being able to produce performance-based vehicles. This was a very prosperous period in the history of the company. The buyers of the cars were increasing and company generated good amount of revenue.
Jaguar would begin to utilize twin-cam six cylinder engines in the engines would be manufactured accept three different octane ratings the fuel therefore giving customers the option to your save money with the cost of fuel or to get as much horsepower as possible for more sports type driving scenarios. The engine would become a staple for the company and because the Twin OHC XK. Jaguar will utilize the engine and place the power plant in several of vehicles for years to come. In 1951 Jaguar witnessed its first 24 hours of Le Mans victory then again in 1953 in 1955. This under the hands of the Scottish racing team Ecurie Ecosse , a Jaguar would be raced to get two more victories in 1956 and 1957.
In 1966, Jaguar would merge the British Motor Corporation to form the British Motor Holdings which in 1975 would become British Leyland Ltd for the company would say until 1984 when it would also be listed on the London Stock Exchange. In 1989 Ford Motor Company would begin to acquire auto manufacturers into the company’s Premier Automotive Group. The auto group consists of auto manufacturers such as Jaguar, Volvo, Aston Martin and later Land Rover. Under the ownership of Ford, Jaguar would receive an expanded range of vehicles although the company would not prove to be profitable for Ford.
Jaguar maintains its status in the market as a top luxurious brand. The development in technologies and innovations along with myriad features have improved the overall excellence of the car. The technology have been precise, updated and beautifully combined with the rest of the features of the car. The newer models have great navigation system, GPS and LCD screen inside the car so that all features are available infront of the drivers. This improves the overall driving experience of the customer. Jaguar has also increased the overall speed of its cars. The driving is smooth and enjoyable.
The Jaguar cars are a monster on road. From calls, media and navigation, to climate control driver settings and remote access via your smartphone. The latest technology InControl brings the latest in seamless and intuitive technology. Jaguar’s connectivity packages gives the drives unrivalled connectivity within their vehicle ensuring that passenger enjoy the journey and have a beautiful in-car and out-of-car experience. Jaguar’s strategic partner Cloud Car is developing an innovative cloud based infotainment solution which will be demonstrated soon. The new and futuristic system uses machine learning and natural language understanding to generate a completely customized experience for the drivers.
The Driver Assistance journey is a necessary addition which is done for a soothing journey. In the future, at this rate of improvement jaguar cars will offer greater benefits in terms of safety and technology. Jaguar has also developed a new range of 4-cylinder petrol engines providing up to 300PS. This petrol engines will deliver a 15% improvement in the fuel economy over previous generation engines whilst the new twin turbo 4-cylinder diesel engine delivers an outstanding 240 PS and 500nm of torque.
Other new features of the company involves new technology tail lights and headlights, an improved steering wheel and engine. Jaguar has a motto of consistently building and improving the overall technology of the cars that it is manufacturing. It has definitely added some new innovations the market, Customers are eagerly waiting for the new hybrid Jaguar that will be a landmark in the company’s history.
Jaguar has set a very high level in the car industry. The new technology and constant improvement in different aspects of the car is commendable. It has received high success in the market and has reached an all high in the car market.
The company which faced tough times during the outrageous world wars has finally become a giant. There are a number of features that makes a Jaguar car stand out in the market. Be it the polishing exteriors, the improved and classy interiors, the magnificent lights or the supportive and efficient wheels. Following are top models which helped the company to gain high amount of fame in the market:
The build quality of the Jaguar cars are strong and damage free. Jaguars are designed to have a silky ‘cat-like’ style which is very rapid and fast on the road. The build quality of the car signifies precision and control. Jaguar is a world leader in aluminum construction like aircraft which makes the car far lighter, stronger and ofcourse corrosion resistant.
For years, Jaguar had a big margin over its competitors in terms of build quality. The competitors are now catching up and the build quality of Jaguar needs ultimate overall improvement. Although, Jaguar is still far ahead from its competitors in terms of build quality and development, it needs constant innovation to maintain that status in the market.
Jaguar cars from the beginning to the end of their manufacturing tenure goes through a variety of safety checks which checks the endurance, reliability and durability of the car. If the car is not perfect at the end of the process, it is not moved forward until it is checked again and fixed completely.
At the end of this process dedicated inspectors precisely examine and analyze evry car checking that everything works and there is no damage and that each car has built at high level of excellence. The Jaguar cars ensure safety and freedom of driving to the customers. It doesn’t matter if you drive a Jaguar slowly enjoying the wind with open windows or increase throttle every other second, the car will satisfy your needs once you are aboard.
Jaguar is a powerful brand. It is inevitable that if it has to make full use of the opportunities it has to keep investing in specific markets for reaping revenue. Also investing more in Research and Development and fast production of hybrid cars is also necessary. This will get the support of the eco-friendly customers and the company will generate more revenue. To reduce the effect of global economic recession, diversification is one of the main things that the company needs to do. This will enable the company to not only earn profits from selling automobiles but also selling of different equipment.
The brand is powerful and well established in the market. The cars designed by the company are fast and efficient in what they do. Jaguar needs to focus and upgrade their market strategy. The experience of driving is already luxurious and beautiful for any driver. The company has come a long way and even though it faced couple of bad phases the ideologies and will power of the company was as strong as the exterior body of its cars. Jaguar is luxurious and beautiful. The ideas and plans are strong. If they are well executed, Jaguar will surely succeed in surpassing its competitors.
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