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Honda Motor Company is a Japanese public multinational conglomerate. The organization is known for manufacturing automobiles, motorcycles, aircraft and power equipment. The company was founded and incorporated on 24th September, 1948. The founders were Mr. Soichiro Honda and Mr. Takeo Fujisawa. Honda is the second largest automobile manufacturer in Japan and the eight largest automobile manufacturer in the world.
In 2013, Honda became the first company to become a net exporter from the United States of America. . More than 160,000 officials of the company provide services to 23 million customers every year. The founder of the company, Mr. Soichiro worked as a mechanic at a Japanese tuning shop since in his young age. He was a self-taught engineer and after his designs were rejected by Toyota, he established Honda after the Second World War.
Honda also manufactures garden equipment, marine engines, personal watercrafts, powerful engines and other products. Honda has established itself in the automotive market by consistently improving its technology and generating huge revenues.
Soichiro Honda, the developer of Honda motorcycles, didn’t set out to manufacture them. In fact, his passion was vehicles. He also loved the idea of driving fast and enjoyed racing. He worked from the time he was a teenager in an auto repair shop, so he had a great understanding of the mechanical end of things. He also owned a Harley and an Indian, giving him plenty of motorcycle riding experience. In 1928, Honda opened his own repair shop.
As a hobby he also indulged in building race bikes. He did not start the Honda Motor Company until he was 41 years old in 1948. They manufactured several two stroke and four stroke motorcycle models. He focused on the areas of quality and design, offering well made products to compete in the industry. While the motorcycle sells continued to rise over the next two decades, the company almost went under in 1953. Soichiro Honda shares his own dream, of success in Grand Prix motorcycle racing.
He writes, “My childhood dream was to be a champion of motor racing with a machine built by myself. However, before becoming world champion, it is strongly required to establish a stable corporate structure, provided with precise production facilities and superior product design. From this point of view we have been concentrating on providing high quality products to meet Japanese domestic consumer demand and we have not had enough time to pour our efforts in motor cycle racing until now… I here avow my intention that I will participate in the TT race and I proclaim with my fellow employees that I will pour all my energy and creative powers into winning.”
Mr. Honda attended the Isle of Man races as an observer that year, paying particular attention to the German-made NSU motorcycles that dominated the 125 and 250 classes. Although it is widely believed Honda “copied” these machines, it is not true; the NSU racers were singles with bevel-drive cams–nothing like the early Honda racers.
This was due to the end of the Korean War and economic depression in Japan. However, they continued to sell a small amount of motorcycles and continue production. The main reason Honda did not close the factory was because he did not want to see more people out of work. It was a good choice as by 1958 Honda was again profitable. In July of that year they introduced the C100 Super Cub which is known as the most successful motorcycle in the world. It was marketed as a cheap and versatile model that could be used by anyone.
The bike featured a four stroke motor and a three speed transmission. The bike was very easy for new motorcycle riders to operate as well. Women even used it as a means of commuting. As a result, Honda became the largest manufacturer of motorcycles in the world by 1959.
Honda decided this was a good time to think about international expansion. They focused on Asia and Europe instead of the United States. This is because they felt there was too much competition with American made bikes to be profitable. However, the decision was made to come to the United States because Honda felt if the American people accepted their models, then it would set precedence for the rest of the world to do so.
The first Honda retail store in the United States was based in Los Angeles, California; opening its doors in June of 1959. Honda fought hard to promote their products in the United States with a positive image. This ploy worked well, and Honda had more than 75 successful dealerships in the United States by 1960. Honda is also credited with establishing the Motorcycle Industry Council and the Motorcycle Safety Council. They provided half of the funding needed to start both organizations.
Their community involvement was noticed and highly appreciated by the motorcycle enthusiasts of the United States, resulting in more trust in Honda products. Throughout the 1970’s Honda continued to rule the motorcycle industry, developing new motorcycles that people around the world couldn’t get enough of. They also got a reputation for the fastest bikes around, as their models won more than 70 high profile races around the world in 1973.
In 1975 Honda took another leap that paid off well for them. They introduced the GL1000 Gold Wing as a touring bike. It brought a whole new level of comfort and style to touring bikes that other manufacturers quickly copied.
Since then, Honda has continued to produce innovative motorcycle models that appeal to the various cultures around the world. They have also continued to invest in the public interest. Honda donates thousands of motorcycles to worthy causes each year. They also help fund motorcycle training courses to help ensure motorcyclists have the best information to operate their bikes safely. Honda has proven themselves to be a manufacturer of reliable motorcycles for the past several decades.
They are among the top sellers in the motorcycle industry because of their unique designs, long lasting equipment, and low cost motorcycle models. While they have taken some huge risks over the years, they have helped them to build the successful motorcycle empire they have today.
Honda is evolving constantly day by day as a company. The technological and innovation market of the company has generated myriad things which are contrasting and pleasing for the human eye. Honda has arrived late in updating its technology but it has duly conducted operations to grow in the electric motors market. Many innovations are recently invented by the company provide a great path for the company’s future.
In keeping with its strategic approach of Mileage Up for maximizing customer satisfaction, Honda launched the all new Honda Eco technology in 2013, making the Most Fuel Efficient two wheelers in India. The new Honda Eco Technology boosts fuel efficiency of Honda's products resulting in a Dream Mileage (Mileage based on internal Honda test ride mode that is close to actual city riding conditions). This revolutionary mileage benchmark is yet another milestone from Honda. Forming the crux of the revolutionary Honda Eco Technology is the trio of improved combustion, significantly reduced friction and optimized transmission in Honda engine.
The Honda Airbag System is designed to function in a frontal collision in which the rider is likely to be thrown forward, helping to lessen the severity of the rider’s injuries. Honda developed an oversized, V-shaped airbag that offers increased stability as the rider comes into contact with it. Honda unveiled its production motorcycle airbag technology in 2005, followed by the release in 2006 of the Gold Wing Airbag, a production bike equipped with the world’s first motorcycle airbag.
The compact, efficient & oil pressure controlled Honda Matic Transmission is the world's first fully automatic transmission system, which delivers a dynamic combination of torque & excellent accelerator response for a constant and superior driving experience. The transmission is being used in Honda's all-terrain vehicles. Honda is working hard to introduce this Honda matic in two-wheelers. Honda's fuel injection technology is designed to realize ideal combustion, which results in delivering maximum power output, greatly improved fuel efficiency and yet be environment-friendly.
Honda has created an advanced Idle Stop System that reduces fuel consumption while totally blocking out toxic exhaust gas and unwanted noise. It enables the engine to stop automatically for 3 seconds after the vehicle stops moving. And when the throttle is opened, the vehicle engine restarts and takes off smoothly.
Honda has set a very high benchmark in bike industry. The growth of the company has been revolutionary. It started from scraps and is now a giant and a fully developed company. The new technology and constant improvement in different aspects of the bike is commendable.
It has received high success in the market and has reached an all high in the bike market. The Honda bikes are both adaptable and driver friendly. The drivers feel a sense of safety and superiority while driving a Honda. Some great bikes provided by Honda are as follows:
Honda is a master of the bike market. To maintain this status, the company is required to constantly improvise their existing mechanisms and features. The overall build quality of the bike is solid and strong. The makers of the bike have provided a perfect interior and exterior to all the models. The beautiful infotainment system is one of the key assets for the company. The bikes are well built. Both the light-weighted commercial bikes and heavy-weight bikes are well manufactured by trained professionals. These bikes provide the best services to the drivers. The ABS system is designed perfectly and has improved with time. Honda bikes along with the powerful engine and innovations such as HET (Honda Eco Technology) have increasingly built a huge market base. Honda bikes are reliable and durable. They are favorable to the customers. With this constant improvement, Honda continues to grow as a brand in the motorcycle market.
Honda is one of the largest automobile industries in the entire world. It has been facing certain difficulties in recent times though due to increment in fuel prices which made people buy less automobiles due to lack of fuel efficiency. Honda released some automobiles with good fuel economy to satisfy its consumers. These automobiles were well received among the consumers. The company conducts proper SWOT analysis to derive all the results and conclusions required for the future. The company has high research and development with equally high market share and innovations. The strong brand equity, totally developed and unique interiors along with fuel efficient automobiles serves as a great asset to the company. The company has a little work to do on the overall cost structure and the interior design of the bikes. Honda has huge potential as a company and it has proven this from time to time. The current state of the company is good and with proper strategy formulation and decision making, it can reach great heights in the future.
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