Ford Motor Company is one of the most famous multinational automaker. It was founded by Henry Ford and was incorporated on June 16th, 1903. Henry built his first gasoline powered vehicle which he called the Quadricycle in a workshop behind his home in 1896. He made two unsuccessful attempts to start an automobile manufacturing company before 1903.
The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand. Ford is the second largest US based automaker and the fifth largest in the world. The story of Ford Motor Company is an inspiring tale that reintroduces the successful American dream. With values surrounding excellent products and open communication, the decade old Ford Motor Company has survived some of the most traumatic downturns of the last century. It has risen as one of the most successful automotive companies in the world. The current president & CEO of the company is Jim Hackett.
The company deals with the manufacture of automobiles, luxury vehicle, commercial vehicles and automobile parts. Ford is one of the biggest companies on the basis of manufacturing producing a huge amount of 6.6 million vehicles per year. The current revenue of the company is more than $150 billion. The company currently has around 213,000 employees at around 90 plants and facilities worldwide.
Ford is leading the way in technology and innovation. In a tough automobile market, the company operates efficiently to surpass the competitors. The recent innovations such as the Human Machine Interaction have been a landmark. The HMI was introduced to develop a sense of understanding or tuning between the car and the individual.
It helps the driver to efficiently drive the vehicle with all the present technologies. The R&D department of the company is functioning beautifully. The research plants which are constructed in many countries have some tremendous employees and well trained engineers. The overall structure of the cars produced by the company is brilliant.
The stylish and strong exteriors are very well coordinated by the interiors which are interactive and constitutes of a number of options. Ford has improved the driving experience. The Steering Wheel along with the LCD screen in front of the driver has been upgraded wonderfully. It has access to a number of features. This helps the driver to concentrate on the road without worrying a lot about changing or managing functions.
The other innovations by the company constitute of the new and upgraded Drivers Assistance system, the installation of safety bags for prevention during accidents, the Installation of new LED and taillights for sleek and stylish outlook. Ford is also working towards its electric cars project. The Hybrid, Plug-in Hybrid and Electric Vehicles introduced by the company are fuel efficient.
They also reduce the overall cost of ownership and improves on-road performance of the car. Ford also took various initiatives in power consumption and saving. For instance, it announced PC power management system which it developed with NightWatchman software from 1E. The company is expected to save $1.2 million on power cost and reduce carbon footprint by an estimated 16,000 to 25,000 metric tons annually when the system is fully implemented.
Ford has set a very high level in the car industry. The new technology and constant improvement in different aspects of the car is commendable. It has received high success in the market and has reached an all high in the car market.
The company which faced tough times during the outrageous world wars has finally become a giant. There are a number of features that makes a Ford car stand out in the market. Be it the polishing exteriors, the improved and classy interiors, the magnificent lights or the supportive and efficient wheels. Following are top models which helped the company to gain high amount of fame in the market:
It is inevitable that the interior build quality of Ford has gone up from time to time. The improvement in different versions and the constant innovative additions have increased the quality of Ford. It has also increased the overall speed of the vehicle in the newer models of the car.
The competitors have constantly tried to overcome the loss of sales that they face due to the increase in interior quality of Ford. Keeping this in mind, unlike its competitors Ford designs supercars which are more efficient, faster, reliable, and durable and perform better. The outer build quality has also gained steady improvement. The interior parts of the new car are well managed and developed.
The top models of Ford possess 6 safety airbags. This, along with other safety mechanisms are installed in the cars. The build of the cars is sturdy and the cars don’t feel like any light weighted machines. Ford cars are known for their strong build quality and good engine quality and every model excels in that aspect. Maintaining this feature should be one of the main objectives of the company.
Ford has been in the automotive market for a long time. Since its inception, the company has always faced tough and good times with great motivation and supremacy. Ford created a cycle of consumerism that we still exhibit today. It has changed the entire world and the structure of the car industry. Further, it has also improved the status of US companies in the car market.
Ford cars are one of the most purchased cars in the entire world. The owner Henry Ford once quoted that, “It is wiser to recognize that the future holds more than the past- that every day holds within it an improvement on the methods of the day before.” The company has followed this motto and we all have seen the continuous improvement that Ford has introduced in the market.
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