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Co-founded in 2011 by Ambareesh Murty and Ashish Shah, Pepperfry is India´s most-funded startup in the furniture e-tailing segment. It is an online furniture and home decor store that has shaped the industry to a large extent, by being the first option for buying furniture for the urban youth. Catering to 500 cities, more than three million customers have made purchases from over 10,000 merchants via Pepperfry.
It initially started with categories such as home, lifestyle and fashion, but now specialises in furniture and home products on its e-commerce marketplace platform.
They have raised a total of $160 million so far from its investors. This heavy funding makes Pepperfry better positioned to compete with its direct rivals such as Urban Ladder as well as horizontal e-commerce players such as Flipkart and Amazon which have been focussing on their furniture business. The funding will be used to grow its logistics and service network and expand the footprint of Pepperfry Studios, its physical concept stores from 6 cities to 20. Pepper fry owns 17 fulfillment hubs and a delivery fleet of over 400 vehicles.
Pepperfry has competition in companies such as IKEA, Livspace, Woodenstreet, Homefuly, furniture rental startup Furlenco are all establishing themselves in the sector as well as horizontal players like Snapdeal with their furniture category.
However, Pepperfry is an exceptional brand that is vertical-focused with a differentiated, profitable business model. They are well positioned as the market leader in the next wave of market expansion. It snags 50 percent share of the market, earning Rs 1,000 crore in sales in the last fiscal year. It aims to triple this by March 2018.
Pepperfry aims to be India´s largest online furniture store by the end of the year, with a focused mission to help 20 million customers create beautiful homes by 2020.
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