|Address||Plot no. 82A, Sector 18, Gurugram, Haryana – 122015|
|Contact Email:||[email protected]|
|Working hours:||24 Hours|
With e-commerce and online shopping at an all-time high, it wouldn’t be much of a surprise if certain sites are the tip of every household’s tongue. Likewise is Jabong, an Indian fashion and lifestyle e-commerce portal. It was founded by co-founders, Lakshmi Potluri, Manu Jain, Arun Chandra Mohan and Praveen Sinha in 2011 and came into operation in 2012. Jabong has a sweeping variety for men, women and kids, along with athleisure and home decor products. With everything from make-up, watches, accessories to grooming products, shoes and jewellery, it doesn’t fail to stand up to its tagline, ‘Be You’ by serving everyone. Jabong offers both high-end and affordable products making it a more accessible online shopping portal.
Clothing, Ethnic Wear, Footwear, Watches, Bags, Accessories are some of the categories available with a lot more options within them. It allows customers to customize their shoes, and that is a revolutionary move for them. After a few years of experience with the fashion industry, Jabong launched India's first shoppable magazine, ‘The Juice’ in 2014. It has maintained the magazine as a blog on their website, with plenty of interesting insights about fashion including make-up tips, clothing tips, trends of the year and fitness products, all while marketing their items at the same time.
With its genesis in 2012, Jabong made a net revenue of Rs. 4 Crores. With its exclusive partnerships with international brands like Dorothy Perkins, Dune London, and many more, it opened extensive pathways for success for the company. In its very next year, its net revenue increased to a whopping Rs. 202 Crores. Soon after, the number of customers were swiftly increasing, with their female customer base forming a majority.
The number of brands Jabong partnered with was also growing at a fast pace. By 2015, Jabong started going into losses and its major investor, Rocket Internet was looking for a way to sell it. Flipkart bought Jabong under its unit Myntra for $70M in 2016, forming one of the most important mergers in the Indian e-commerce industry. With this, Jabong started picking up again and making financial gains.
Jabong customers seem to be extremely impressed with the diversity of their products and regular discounts and offers. The free delivery also goes a long way in making people like its services. While the online shopping giant might be doing great with the quality and variety of their products, they seem to be lagging in the delivery units. Many customers complain of late delivery or failed delivery with no refunds and poor customer service. Many have concluded that pre-paying for products would result in them not getting the product at all.
Despite it all, Jabong has an NPS (Net Promoter Score) of 73% in 2014 by Nielsan. NPS is a one-question survey basically calculating the number of people that would recommend Jabong or any other company to their relatives, friends or family. With all of its ups and downs, momentary failure and comeback, Jabong has truly been on a commercial roller-coaster.
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