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Forever 21 is an American fast fashion retail outlet headquartered in Los Angeles, California. Forever 21 started off as the store called Fashion 21 in Highland Park, Los Angeles, California in 1984, and has grown into the clothing lines XXI Forever, Forever 21, Love 21, and Heritage throughout over 600 stores in the Asia, Americas, the Middle East, and the UK.
Forever 21 is known for its stylish offerings and at low pricing. Over 60% of its apparel is made in China. The company sells beauty products, accessories, home goods, and clothing for women, girls and men. The clothing is sold to all ages, ranging from toddler to grownup, from kid to adult. It is the 5th largest specialty retailer in the United States.
Initially, Forever 21 only sold clothes for women, but later grew to sell menswear. Almost all of the Forever 21 stores now sell clothes for men and women, including plus size clothing for women. On their online portal, they also sell girls’ clothing and home/lifestyle products.
Since it had entered Indian Market in 2010, it added a new zest to the wardrobes of the adolescent millennials with its stylish and chic collections. It has established a strong connection with the fashionistas across the major cities in the country. Forever 21 promises to offer a fashion journey with globally inspired runway trends and latest & innovative collections.
At Forever 21, they strive to make fashion accessible to fashion-conscious youngsters, by presenting different styles every week.
In case you are unhappy with any product, you can return it within 30 days from the shipped date. However, please note that items purchased online, i.e., at Forever21.com is not eligible for return or exchange at Forever21 Store.
In 2016, Forever 21 entered into a joint venture with Aditya Birla Fashion and Retail Ltd, since then the brand has opened seven new stores in the country with a focus on expanding its base in the urban cities namely Chennai, Mumbai, Siliguri, Amritsar, Ludhiana, Indore, and Ahmedabad.
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