Home Social Media Facebook ads guide: how to use them to boost business

Facebook ads guide: how to use them to boost business

Facebook ads guide

There’s no doubt that Facebook has a massive reach. However, getting organic engagement on Facebook without spending a little is not really possible. In fact, Facebook itself claims that organic engagement without paid promotions is set to decrease rapidly in the near future. Here is the full Facebook ads guide.

This is where Facebook Ads Campaigns come in. Actually, there are huge loads of Facebook benefits your business can procure utilizing Facebook marketing. From gaining new clients to building better brand awareness, Facebook promotions assist numerous small and medium businesses to grow online today! Assuming you want to get the best outcomes, it is important to understand how to Facebook ads guide to help boost your business.

In this Facebook advertisements guide, we’ll walk you through the entire process of creating a Facebook marketing campaign! Before that, let us dive into Facebook ads Guide that is available.

Facebook Services

Photo Ads

These basic advertisements are an extraordinary method, to begin with. You can make one very easily by boosting a current post with a picture from your Facebook Page.

Video Ads

Video advertisements can run in the News Feed and Stories, or they can show up in between longer Facebook videos.

Poll Ads

These ads are only for mobiles and incorporate an engaging component adding a two-option survey to a picture or video promotion.

Carousel Ads

A carousel promotion utilizes around 10 pictures or videos to feature your item or service.

Slideshow Ads

Slideshow promotions are an easy way to create a compiled video ad which incorporates still images, text, or existing video snippets.

Collection Ads

These are offered exclusively for cell phones permit you to exhibit five pictures or recordings that clients can click to purchase an item or service.

Instant Experience Ads

These are full-screen advertisement designs that load more than 10 times faster than any other mobile site.

Lead Ads

These are explicitly intended to make it simple for individuals to give you their contact data without a great deal of typing.

Dynamic Ads

Dynamic advertisements permit you to market designated items to the clients likely to be keen on them.

Messenger Ads

Facebook Messenger advertisements give you access to the 1.3 billion individuals who use Messenger each month.

Stories Ads

Stories promotions are full-screen vertical ads only for mobile devices that allow maximum screen coverage.

Augmented Reality Ads

Augmented reality promotions use components like filters and animation to permit individuals to collaborate with your brand.

Now that you are equipped with this knowledge, let us look at the whole process of creating Facebook Ads.

Pick your objective

To begin with a new Facebook advertisement campaign, go to Facebook Ads Manager > Campaigns Tab > Create button.

Facebook offers 11 marketing goals depending on what you need your promotion to achieve. Here’s the manner by which they line up with business objectives:

Brand mindfulness




Application installs

Video views

Lead generation



Catalog sales

Store traffic

Pick a campaign objective dependent on your goals for this specific promotion. Remember that for conversion-driven goals (like sales) you can pay per action, however, for visibility targets (like traffic and views) you will pay for impressions. For this model, we’ll pick the Traffic objective. From that point, we need to determine what kind of traffic we need.

Let us assume that we pick Book Now for now. As you move further, some of the alternatives that appear will fluctuate depending on your previous steps’ selections. Lastly, click on Continue.

Give Your Campaign a Name

Name your Facebook promotion campaign and state whether your advertisement finds a way into any unique categories like elections or politics. Assuming you need to set up A/B split test, click Get Started in the A/B Test segment to set this advertisement as your control. You can pick various versions to pursue against this promotion it’s posted. You can scroll down further to pick whether to turn on budget optimization. This choice can be valuable in case you’re utilizing several ad sets.

Fix Your Budget and Schedule

Next, you choose how much cash you want to spend on your Facebook promotion campaign. You can pick a daily or lifetime financial plan. For scheduling, if you want to start your campaign later you can choose your start and end dates, or you can make your campaign go live instantly.

Remember that running your Facebook paid promotions on a schedule might be the most proficient approach to spend your budget since you can easily pick out the days when you think your target audience will be the most active on Facebook. However, you can set a schedule only if you choose a lifetime plan for your advertisement.

Set Your Target Audience

On further exploring the Facebook Ads Guide, you will find the option to a custom audience of individuals who have effectively communicated with your business on or off Facebook. Start by choosing your objective area, age, sex, and language. Note that under area, you can explicitly decide to incorporate or avoid urban communities over a specific size.

As you go on selecting, watch out for the audience size pointer on the right of the screen, which gives you an idea of your potential promotion reach. You’ll likewise see an expected number of Page likes. These values will be more precise if you have run scheduled promotions previously as well since Facebook will have more information to work with. But do keep in mind that these figures are only estimates and assured.

Next, we will consider detailed targeting. Always keep in mind that correct targeting is critical to increasing ROI—and there are abundant approaches available via Facebook Ads Guide to target the right set of audience.

You have two fields here in which to make your crowd as specific as you can.

  • Detailed Targeting: Use this field to explicitly incorporate or leave out individuals depending on socioeconomics, interests, and practices. You can get truly explicit here. For example, you could decide to target individuals who are keen on both hair extensions and wigs yet exclude people who are keen on human hair extensions.
  • Connections: You can target or reject individuals who have a current association with your Facebook Page, your application, or an event you were a part of. For instance, assuming you need to contact a fresh audience, you would choose “exclude people who like your Page.” If you need to advance an offer or new item to existing fans, select “people who like your Page” to contact individuals who definitely know your brand. You can likewise decide to target connections of individuals who have previously engaged with your brand.

Select Your Facebook Ad Placements

In case you’re new to Facebook promoting, the most simple decision is to utilize Automatic Placements. When you select this alternative, Facebook will, by default, put your promotions across Facebook, Instagram, Messenger, and the Audience Network when they have the potential of generating the best outcomes. When you have more insight, you may wish to put your Facebook advertisements in particular areas. The alternatives that you see will differ depending on your picked campaign objective, but may incorporate these:

  • Gadget type: Mobile and/or desktop
  • Stage: Facebook, Instagram, Audience Network, and Messenger
  • Placements: Feeds, Stories, during streams (for videos), search, messages, in-article, and applications and sites (apart from Facebook)
  • Specific cell phones and operating systems: iOS and Android

Set Controls For Cost and Brand Safety

Turning on Brand Safety ensures that no inappropriate content will be displayed with your advertisement. For instance, you can decide to stay away from sensitive substances and add particular blocklists. Blocklists can bar explicit sites, videos, and publishers. Lastly, you can upgrade your promotion bidding methodology and bidding type, and add a discretionary bid control. In case you’re new to Facebook promotions, you can begin with the default alternatives.

If you have enough experience with Facebook ads Guide, then you can tailor the choices here to best match your budget with your campaign objectives. Once you’re satisfied with all your selected options, re-look at your expected reach and transformation indicators. Once you are absolutely sure of everything, simply click Next.

Create Your Advertisement

Photo Ads - Facebook ads guide

First pick your advertisement format, then, enter the content and media elements for your advertisement. The formats accessible will fluctuate depending on the campaign objective you chose at the very start of this process. You can get very innovative here. In case you’re working with a picture, have a go at clicking on Turn into Video to make a short animation.

Or you can click on Create Slideshow to fabricate a Slideshow promotion with the inherent Video Creation Kit. Utilize the preview option at the right of the page to ensure your promotion looks appealing for all devices. Once you are completely satisfied with your selections, click on Publish to post your ad.


If you want to increase your brand awareness and reach, you should launch your very own Facebook advertising campaign today!

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