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Bajaj auto limited company is the biggest two wheeler manufacturing company in India actually this Bajaj company has a poor technology when enter in to the market that’s why this company faced so many struggles form their business rivals, but company was invested huge amount of finance to get the success finally they made high volume products and became cheapest cost scoter manufacturing company in the world.
Bajaj Company was established by Jamnalal Bajaj in 1926 after that his son Mr.Kamalnayan Bajaj has taken reins of business in 1942 the now present chairman of this whole company Mr. Rahul Bajaj is, he took all the responsibilities of the company in his organization, Bajaj company annual turnover gone up from 72million to 100.75 billion.
In April 30, 2017 the company was incorporated as Bajaj aoto limited company (holding company) with the name of Bajaj investment and holding limited. In a same year this company received the certificate of commencement of business and organization. Bajaj company is the second biggest motor cycle manufacturing limited company in India , smaller than Honda motor cycle limited company and this Bajaj company is in fourth place in producing 2-3 wheeler company’s and this company research and development is well known.
Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses scooters and motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.
Founded in 1926, at the height of India’s movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son.
This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. Bajaj Auto Ltd (BAL) is one of the leading two & three wheeler manufacturers in India. The company is well known for its R&D product development process engineering and low-cost manufacturing skills. The company is the largest exporter of two and three-wheelers in the country.
The company has two subsidiaries namely Bajaj Auto International Holdings BV and PT Bajaj Indonesia. On 29 November 1945 Bajaj Auto came into being under the name M/s Bachraj Trading Corporation Private Limited. In 1948 Bajaj Auto started selling imported two- and three-wheelers in India. In 1959 Bajaj Auto obtained license from the Government of India to manufacture two- and three-wheelers. In the year 1960 Bajaj Auto became a public limited company.
In the year 1970 Bajaj Auto rolled out its 100000th vehicle. In 1971 Bajaj Auto launched three-wheeler goods carrier. In 1977 the company launched Rear Engine Autorickshaw. On 19 January 1984 the foundation stone was laid for Bajaj Auto's new plant at Waluj Aurangabad. On 5 November 1985 Bajaj Auto commenced production at Waluj plant. In 1998 Bajaj Auto commenced production at its Chakan Pune plant.
In November 2001 Bajaj Auto launched its premium bike 'Pulsar'. In February 2003 Bajaj Auto launched Caliber115 in the executive motorcycle segment. Pursuant to the Scheme of Arrangement of Demerger Bajaj Holdings & Investments Ltd (BHIL erstwhile BAL) was demerged into three undertakings with effect from the effective date viz. 20 February 2008. The holding company operated in the segments such as automotive insurance and investment and others.
Considering the growth opportunities in the auto wind-energy insurance and finance sectors the holding company de-merged its activities into three separate entities each of which can focus on their core businesses and strengthen competencies. The auto business of the holding company along with all assets and liabilities pertaining thereto including investments in PT Bajaj Auto Indonesia and in a few vendor companies transferred to Bajaj Investment & Holding Ltd (BHIL).
In addition a total of Rs15000 million in cash and cash equivalents also transferred to Bajaj Investment & Holding Ltd. As the part of the scheme Bajaj Holdings and Investment Ltd was renamed as Bajaj Auto Ltd (BAL). The appointed date of this de-merger was closing hours of business on March 31 2007.In April 9 2007 the company inaugurated their green field plant at Pantnagar in Uttarakhand. In the first year of operations the plant produced over 275000 vehicles.
The company's vehicle assembly plant at Akurdi was shut down from September 3 2007 due to higher cost of production. In November 2007 Bajaj Auto International Holdings BV a wholly owned subsidiary company acquired 14.51% equity stake in KTM Power Sports AG of Austria Europe's second largest sport motorcycle manufacturer for Rs 345 crore. During the year 2007-08 the company launched XCD 125 DTS-Si and the Three-wheeler Direct Injected auto rickshaw. The Chakan plant completed the cumulative production of over 2 million Pulsar.
During the year 2009-10 the company expanded the production capacity of Motorised Two & Three Wheelers by 300000 Nos to 4260000 Nos. The company launched Pulsar 220 F Pulsar 180 UG Pulsar 150 UG Pulsar 135 LS and Discover DTS-si in the market. During the year 2010-11 the company expanded the production capacity of Motorised Two & Three Wheelers by 780000 Nos to 5040000 Nos. The company launched Avenger 220 DTS-i KTM Duke 125 Discover 150 and Discover 125 in the market. The company plans to maintain the capacity of two and three-wheelers at the current level of 5040000 numbers per annum during the year ending 31 March 2012.
The 4 wheel vehicle development work is under progress and commercial launch of the first product from this platform is scheduled for 2012.In 2012 Bajaj Auto tied up with Japan's Kawasaki in Indonesia. In 2013 the Company has introduced another variant of premium motorcycles under the Bajaj-KTM joint venture namely Duke 390cc for a price of Rs1.83 lakh. The company also received 'CII Design Excellence Award in 2014 Bajaj Auto bagged order in Sri Lanka -People's Choice Bike of the Year - CNBC TV18 Overdrive Awards.
The Company has also received Bike of the Year BBC Topgear Awards. In 2015 Bajaj Auto has introduced the all-new Platina electric start 100 cc bike to the long-distance commuter. On 8 August 2017 Bajaj Auto and Triumph Motorcycles UK announced global partnership whereby Bajaj will gain access to the iconic Triumph brand and its great motorcycles enabling it to offer a wider range of motorcycles within its domestic market and other international markets.
Bajaj is well-known brand in India. Bajaj is present in more than 50 countries around the world in Africa, Latin America and South Asia’s dominance, market share is increasing every year Bajaj is market leader in motorcycle segment in Central America, Colombia, Sri Lanka, Bangladesh, the Philippines, Nigeria, Uganda and Kenya. In 2009-10, company export of 891,002 units, an increase of more than 15% over the previous year.
Bajaj is based on a common platform i.e. assembly line for most of its products that help company to be economical, both in terms of time and cost. It also has a set of common components, including component DTS-i engine because most of Bajaj bikes are equipped with the patented technology. Quantitative changes common engine allows the production of engines ranging from 150 cc to 220 cc for Pulsar variants, creating distinctive enough between vehicles while gaining efficiency advantages.
With the dynamics in the market, Bajaj has restructured products, channels and project .Bajaj management system is one among influential bike manufacturers in the Asian market and since the company has tasted success in a pilot project in some other parts of the world. Many brilliant innovations are laid forward by the company. Bajaj has revolutionized technology and has been part of some trademark innovations in the motorcycle industry.
The Digital Capacitor Discharge Ignition continuously senses engine speeds, throttle inputs, engine temperature and riding conditions to continuously and seamlessly provide optimum ignition timings. This built in Intelligence in the C.D.I thus provides multiple benefits of a quick start, brisk pick up, high power, high fuel efficiency and low tail pipe emissions in a seamless manner to the rider.
At the heart of every Bajaj motorcycles lies a singular driving force: Technology. The element that keeps every rider, ahead of the rest. Bajaj’s patented technology, DTS i - stands for Digital Twin / Triple Spark Ignition. This essentially uses 2 or 3 spark plugs in the cylinder head coupled with a digital ignition system to augment & exploit lean burn characteristics for faster combustion that results in more torque, reduced tail pipe emissions and improved mileage.
SNS stands for Spring-in-Spring, patented by Bajaj Auto. An engineering break through that utilizes 2 co-axial springs mounted on a shock absorber at the rear in a twin shock set up that helps in delivering a comfortable ride on any terrain. It combines the benefits of long travel suspension and ability to quickly react to varied road surfaces especially for the utility range of motorcycles.
Bajaj has revolutionized the biking experience. A good thing about the company is the continuous modification and improvement in every model that it has produced. The founders of the company had a motive of developing a company which will lead the biking industry and Bajaj has not disappointed. Following are the top selling models of the company:
Bajaj bikes had some quality issues in the past. The consumers were not totally satisfied with the vehicles as they lacked durability and reliability. The Pulsar 180 for instance, is one of the most famous bikes among the customers. It has also recorded highest number of sales. Still, there were some issues which needed attention.
Many consumers have complained about certain bike parts not being of good quality, low mileage than what was promised. The company has taken various measures to improve the overall quality of the bikes. Other than the Pulsar series, other bikes such as Avenger needs serious improvement. The company needs to focus on development of bikes and adding things which are needed by the consumers.
Bajaj, over the last decade has been trying to improve its image. The company is using strategies to improve the overall brand image and to gain brand loyalty from the customers. Today, Bajaj Auto is ranked as the world's fourth largest three and two wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. The work done by the current owner and the officials of the company is commendable. No doubt the company provides honest products and services without any façade.
Bajaj still needs to improve a lot. The improvement should definitely come on the quality front. Bajaj is one of the topmost bike manufacturers in the world. Much is expected from the company and it has the potential to be even a bigger success in the market.
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