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Audi is a world renowned automobile manufacturing company which specializes in designing and producing luxury vehicles. It was established in 1910. A part of the Volkswagon group, Audi has its headquarters in Ingolstadt, Germany. The company was founded by August Horch in a small town of Zwickau in Germany. In 1932, Audi formed the famous Auto Union by joining with other automobile manufacturing companies. The company’s slogan is Vorsprung durch Technik, meaning “Being ahead through technology”. Audi captures a huge market section especially in UK and USA because of its good marketing and customers’ satisfaction.
The Logo of the company consists of four rings with each ring representing the four companies which merged to create Auto Union. Abraham Schot is the current Chairman of the company. Audi also manufactures normal cars, trucks and vegans. Advanced technology is used to produce high performing vehicles at economical prices.
Audi’s history dates back to the turn of the 20th century. August Horch, a German engineer and his team of 15 workers started the company in the name of A.Horch and Cie in 1899. By, 1901 they launched their first car. After that, due to some unforeseen circumstances Horch left the company. He left and started another company in his own name. He used the name Audi. Though Horch set up the company in 1909, the company was officially established in 1910. Before the First World War, the company manufactured the best cars of that period. During the war, the company was forced to manufacture military vehicles for war. After the war, the company incurred heavy losses and Horch moved away from the company. The management tried to resolve the problems and to help the company through tough times between 1927 and 1931 but later decided to merge with other companies in order to survive in the market.
Audi, Horch, DKW, and Wanderer came together to form the Audi Union AG. The four rings shows the insignia of these four companies. This is still the logo of the company today. Until the Second World War, the company flourished in bringing out the best cars. But it was once again forced to manufacture military vehicles, especially after American bombings damaged most of the companies.
In the following years, Audi became the front-runner in car engineering. In 1965, Audi began to use four stroke engine instead of two stroke engine. This innovation is considered as a definitive innovation in the history of the automobile industry. The sales and the revenue of the company grew drastically in the following years. The company reached new heights and level of growth. In 2011, Audi saw the record sales in USA for its vehicles – A3 and A7.
The above-mentioned innovation of using a four stroke engine was definitely and major and a groundbreaking moment for the company. It not only made Audi the master of the car market, but it also gave the company a new dimension to excel and perform. Today, Audi engineers have gained valuable knowledge from test drives that test to physical limits, including findings that are useful in developing automatic evasive maneuvering functions.
It offers multiple technology and innovation in the drivers assistance system that makes driving more relaxed and comfortable. In the new Audi, all information appears in front of the drivers eyes with proper clarity. The 12.3 inch TFT display installed in the new models gives driving a whole new experience. It has a resolution of 1140 x 540 pixels and is powered by Tegra 30 chip from partner Nvidia’s 3 Tegra series. The display modes in the newer Audi models are as flexible as they are versatile. Navigation arrows, dynamic vehicle animations, the images from reversing camera or assisting system graphics can all be shown here. This plays a very important role in gaining good customer rating in the market.
The new Audi connect system connects the car into mobile from home to home. Broadband internet services and new innovations takes driving to a whole new level. The new navigation technology in the car gives the drivers an entire new experience. It tells the shortest routes, the nearest restaurants, the nearest gas station, nearest shops for different items and much more. All thanks to realistic images from Google Earth and Google Street View. Further, the audio system in Audi offers a choice of over 3000 web radio stations. Passengers are able to stream movies and can get involve in gaming due to the new technology. All this defines the level of growth of the company. It shows the hard work and the efficiency in the workforce which strives towards technology to give the customers a new and improved Audi.
Audi has set a very high benchmark in the car industry. The new technology and constant improvement in different aspects of the car is commendable. It has received high success in the market and has reached an all high in the car market.
The German company which faced tough times during the outrageous world wars has finally became a giant and has a revenue of over 50 Billion Euros. The myriad features in the car has made Audi a trend setter in the car market. Following are top models which helped the company to gain high amount of fame in the market:
It is inevitable that the interior build quality of Audi has gone up from time to time. The improvement in different versions and the constant innovative additions have increased the quality of Audi. It has also increased the overall speed of the vehicle in the newer models of the car. The German competitors have constantly tried to overcome the loss of sales that they face due to the increase in interior quality of Audi.
Keeping this in mind, unlike its competitors Audi designs supercars which are more efficient, faster, reliable, and durable and perform better. The outer build quality has also gained steady improvement. It was Audi that implemented the LED daytime running headlights in 2005. The distinctive shape and efficiency of the DRL’s have become a trade mark. The 4.2L V8 engine gives an overall boost to the car. The prominent engine is both powerful and sleek. This explains the smooth running of newer models of the car on the roads.
The good thing about Audi is that it has not stopped improving. The comparison with BMW is long-lasting and maybe forever going, but the exquisite improvement in the Audi cars everyday beats the competitors. Audi produces 100% galvanized cars to prevent corrosion. The full zinc coating around the body of the car makes it free from rusting. It surpasses its own durability.
The dimensions and layout of the wheels are beautiful. The Quattro four wheel system is common in luxury car nowadays. Although, this gives Audi cars a superior touch and texture. Recently, The Audi A8 was the lightest car made by the company and it had the best in class fuel economy. The fuel efficient drive is what the customers need and Audi has understood the expectations and desires of the customers completely. They provide a great machine to the people to satisfy them completely.
The resale value of an Audi is not too good. The reason being less efficient service that is provided in India. In India, people buy luxury brand cars such as Audi and fail to provide the car with good service. The result – Drop in overall value of the car.
The value of an Audi depreciates quite quickly. Less service centers are present and customers don’t pay any actual heed to improve the quality of the car.
One of the most luxury automobile manufacturers in the world, Audi is as much known for its sophisticated cars as its prestigious framework. Years of proper marketing communication, of investment in modernity and attractiveness of its buildings and factories thus affording to the customers an optimal life experience with company’s products.
Audi adapts to the customers’ expectations. Further, Audi grants huge importance to its employees and working conditions allowing them to achieve their personal needs while being in line with the organizational objectives. This strategy provides the company with more autonomy and provides a sense of belonging in the company. This develop the personal investment of the employees. Audi cars are made for the customers with success and passion. Be it the addition of any new or innovative infotainment in the interior or any new protective coating on the exterior, the cars designed by the company gives an overall outlook of supremacy and excellence.
Audi completely utilizes all the optimum resources. They produce their products with luxurious, exclusive capability to display style and comfort. Audi has shown significance progress in the field of technological innovations and superiority as it puts a lot of effort to gain success in the automobile industry. From this article, we definitely know the great heights that the company has reached.
It also shows the will of the company not to give in hard times. Audi is class apart. The company is dominating a huge market share and is exploring every customer need to achieve it. The new companies look to Audi to get a perfect paragon of style, enigma and design. Hardly any feature of the company is a drawback. This makes it a top car brand. It is hugely successful in the car market and with consistent growth in the market, they can reach ultimate progress and zenith in the car market.
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